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11.11 Singles' Day
Save an Extra 21% Off
* Ends November 12th, 2025.
A GIFT TO YOURSELF
11.11 Single Day – Save an Extra 21% Off
Moments like 11.11 remind us that the greatest gift we can give is to ourselves. August Berg timepieces are crafted to accompany you — refined, purposeful, and enduring — a timeless reminder to cherish your own time.
✨ Celebrate 11.11 with up to 21% off when you use both codes at checkout:
AUGUSTBERG10 (10% OFF First Order)
SINGLES11 (Extra 11% OFF)
With every watch sold, we continue our mission to support children with access to quality education — because time should always make a difference.
Online Exclusive with Limited Quantity
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Let customers speak for us
New watch
Vibrant face colour. Team were great with helping me source a different band than what i purchased originally.
Nicholas Anderson
Serenity Greenhill
Great watch, and customer service
Love this watch. I had a problem with the battery dying twice, and August Berg sent me a replacement head. Their customer service is exceptional, making me a lifelong customer!
Erin
Strawberry Thief Bird Indigo
Serenity blue watch
Beautiful sky blue strap super white dial with sky blue second hand dial….absolutely love the simpleness of design and the courage to make such a colorful strap
David J Ridener
Serenity Sky Blue
Special watch
Looks realy nice and I like it because of the different design to all other watches.
Anonymous
Strawberry Thief Indigo
Stunning Watch
The watch is beautiful, very elegant, light weight - better than imagined. The packaging was stylish, thoughtful, clean. Their customer service is top notch. The mesh strap is little tricky, took few Youtube tutorials and couple of days to master it.
Tamara Gunash
Serenity Petite Royal Purple
Fennel / Rose gold. A brilliant combination
I wore a Liberty of London strawberry thief necktie for my daughter’s wedding several years ago. When I saw this watch, I just knew it was meant to be. I love everything about it, especially the color combination.
Hold Fast Bespoke
Strawberry Thief Fennel
Beautiful watch
Pictured is the Serenity Black - looks amazing and feels just as nice to wear. The colour contrasts are quite nice!!
I initially had a small issue with the watch when I received it, however I got a reply within three minutes of contacting them and the issue was VERY seamlessly, quickly and easily resolved.
Good customer service and a nice watch to go.
Nick
Serenity Noir Black
Great watch!
Looks like expected, looking forward to see how it will work. It is just sad that you need to send it all the way from Singapore! Come to Europe :)
Ruta Jonuseviciute
Petite Strawberry Thief Fennel
Love IS enough!
As a life-long fan of the Pre-Raphealites, I have been thinking about this beautiful watch since I first saw it 6 months ago. I almost never purchase luxury items, so this was a big decision for me. My husband said he would buy it for me to celebrate our 20th anniversary. When it arrived last week, I was excited, it's beautiful! I had one small concern about apparent bubbles on the glass face, and the AB customer service team was very quick to respond to my concern, explaining how the protective film covering the watch face can sometimes be the source of these bubbles, and once removed, the bubbles disappear. Beautiful watch, excellent service!
Bronwen Griffith
Petite Love is Enough
Beautiful watch
I love my petite strawberry thief fennel. I will wear it all the time. So original.
Susan Scheftel
Petite Strawberry Thief Fennel
Gorgeous watches and even better people!
Not only are these watches beautiful but their customer service is truly unmatched – so helpful, accommodating, and kind. Great company, inside and out!
Meg S
August Berg
Great customer service
I bought a watch recently but the strap did not hold up and was looking dull and old. I reached out to the customer service who were proactive and quick to resolve the matter by sending me another strap. Great customer service!!
Shatul Mangla
Strawberry Thief Crimson
The Perfect Watch
The Petite Strawberry Thief Indigo watch is charming; a feminine and discreet timepiece. August Berg’s precision and craftsmanship paired with William Morris’s intricate and delicate design, make it the perfect fit for every day. Each time I glance at my wrist to see what time it is, I smile. I like it so much, I’ve requested a second watch in “Cochineal Pink” to wear on special evening occasions.
Mary Moffit Draper
Petite Strawberry Thief Indigo
What customers think about the store
August Berg offers high-quality and unique timepieces with beautiful designs. Customers are impressed by the elegant and minimalist aesthetics, while appreciating the socially conscious aspect of contributing to children's education. The watches are well-craft...
AI-generated from customer reviews.
Design Quality Service Strap
SKETCHES TO REALITY
Magnus Joergensen
Designer's Philosophy & Craftsmanship
Designed in exclusive collaboration with the iconic British heritage brand - Morris & Co.. The "chemistry" between Minimalism & Maximalism!
Designed by Magnus Joergensen with Minimalism philosophy of both Modern & Vintage, making it last in time.
Equipped with anti-reflective & scratch-resistant glass, made of specialized single-dome sapphire crystals - Serenity collection
Crafted with meticulously chosen Japanese Miyota Quartz movement, ensuring precision & the utmost accuracy in timekeeping.
Can be engraved with your own message, making it a perfect meaningful gift for your loved ones.
With every watch sold, we help gift a child with 6 month of quality education in Asia & Africa. And, with every 20,000 watches sold, we will build a school with Human Practice Foundation. But why education?
Delivered in sustainable & reusable Bamboo Boxes, certified by Forest Stewardship Council®
August Berg supports Carbon Removal for every shipment, ensuring that your delivery is carbon-neutral, and certified by Carbon Direct.
20,000 Watches Sold = 1 School Built
CUSTOMERS IN 38 COUNTRIES
Are helping to build the schools in Asia & Africa.
OUR TIMEFULNESS
Together, we change the world, one wrist at a time!
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★ Reviews
The watch is beautiful, very elegant, light weight - better than imagined. The packaging was stylish, thoughtful, clean. Their customer service is top notch. The mesh strap is little tricky, took few Youtube tutorials and couple of days to master it.
I wore a Liberty of London strawberry thief necktie for my daughter’s wedding several years ago. When I saw this watch, I just knew it was meant to be. I love everything about it, especially the color combination.
Pictured is the Serenity Black - looks amazing and feels just as nice to wear. The colour contrasts are quite nice!!
I initially had a small issue with the watch when I received it, however I got a reply within three minutes of contacting them and the issue was VERY seamlessly, quickly and easily resolved.
Good customer service and a nice watch to go.
Dear Nick,
Thank you for sharing your feedback with us. We truly appreciate it and sincerely apologize for the experience you had. This is not the standard we strive to maintain, and we will review this matter carefully to ensure it does not happen again.
Please be assured that we are working to resolve this promptly. We have also reached out to you directly via email with further details and the steps we are taking to ensure the matter is addressed to your satisfaction.
We greatly appreciate your patience and understanding, and thank you once again for bringing this to our attention.
Kind regards,
August Berg Team.
The deep blue watch face and the rosegold frame&hands are a match made in heaven, I dare say. The striking color does require a more thoughtful consideration of my outfit to go with the watch, but the beauty of it is more than worth the effort.
Now that I have seen how good-looking the watch is in person, I will definitely consider getting another one of different color in the future.
I do find myself often looking at the watch to check the date to no avail, but the clean aesthetic justifies the lack of a date indicator.
I love this watch! It's even better than I had pictured from the photos. Simple, dainty, minimalist, elegant. Easy to take off and put back on once you figure out the clasp. Very happy with my watch and definitely recommend.
Only thing of note is the water resistance - you can't wear it in the shower so be careful
