Pimpernel is a clear example of the relationship William Morris created between the design of wallpapers and fabrics, influenced by oriental models. Morris designed Pimpernel in 1876 and later chose it to decorate his dining room at Kelmscott House in Hammersmith, London. Titled Pimpernel, this design is an example of how the interest in Japanese design led to the simplification of lines and colours. Morris was particularly keen on curved acanthus leaves and climber willow and honeysuckle branches, which he used time and time again as the central theme or in the backgrounds.
Born on 24 March 1834 in Walthamstow, located in the London Borough of Waltham Forest, world-renowned British Heritage Artist William Morris is regarded by many as one of the greatest designers of his time, and one of the most outstanding figures of the Arts and Crafts Movement. Morris’ closeness to nature as a child would later prove vital in cementing his name as the biggest contributor to the revival of traditional British textile arts.
In 1861, he started a decorating business with a group of friends: Morris, Marshall, Faulkner & Co., would provide beautiful, handcrafted products and furnishings for the home. Morris’ works were inspired by the wonders of nature which he was surrounded by as a child at Epping Forest and later in his life, the nature surrounding his residence at the Kelmscott House; a homage to his previous home in the countryside, Kelmscott Manor.
Coupled with his desire to provide affordable ‘art for all’ and driven by his boundless enthusiasm, his decorating business had a highly prolific output of elegant natural patterns. Over the next 150 years the company, then simply known as Morris & Co., became the household brand for wallpaper and fabric design.
|Collection||Morris & Co.|
|Case Material||Stainless Steel|
|Strap Material||Perlon Braided Nylon|
|Water Resistance||30mm(3 ATM) 38mm(5ATM)|
|Movement||Japanese Quartz Movement|
|Glass Type||Anti Reflective, Single Domed Sapphire Crystal Glass|
August Berg introduces a new collection inspired by the designs of William Morris, a legendary British heritage brand, regarded by some as one of the most outstanding figures of the Arts and Crafts Movement. A selection of Morris & Co.’s internationally recognised designs reimagined as timepieces through August Berg, a Danish designed watch brand.
A 21st century celebration of well-loved Morris & Co. designs, including Pimpernel, Strawberry Thief and Forest Hare. Printed on the August Berg dial that acts as the perfect base to accentuate the richness of the collection's jewel-coloured tones, elevating both
August Berg's and Morris's timeless and iconic designs.
August Berg timepieces are identifiable by its iconic anti-reflective, single-domed Sapphire Crystal dial window, which delivers a striking and unparalleled view into the dial with its concave shape.
The watches will feature prints and textures created more than a century ago by renowned designer and co-founder of the Arts & Crafts movement, William Morris.
A passionate, curious and creative soul, his latest artistic collaboration - Morris & Co. X August Berg timepieces are inspired by strong Danish classic design tradition, Morris & Co.’s British heritage, combined with a modern vintage twist.
“I am excited to have been given the opportunity to create a new design classic for August Berg and not least to share it with the world. August Berg’s story and brand ethos resonates positively with me.
It sends the timely and important message of making conscious choices with our time, for ourselves and for the world around us”, says Magnus Joergensen.
August Berg has partnered with the Human Practice Foundation and for every watch sold, together we will give a child in Asia and Africa at least 6 months of quality education, and with 20,000 watches we will build a schoool together.
The aim is to have a long term positive impact for children, their families and their community across Asia and Africa.