Welcome to August Berg
The dedication to living a fulfilling and purpose-driven life, with passion, purpose, and without compromise. A reminder to live consciously, to be present for those we love, and to achieve the dreams we dare(d) to dream of.
Time is a gift — embrace it and start living.
AUGUST BERG - THE GIFT OF TIME
My Serenity Sky Blue Silver watch with a silver mesh band has been one of my best purchases. It is sleek, stylish, minimalistic and gorgeous. The shipper kept to the schedule, packaged everything properly, and I don't have a single complaint.
The purchase process was easy and fast.
Stunning. Absolutely stunning. It's one of the most beautiful things I've ever seen (in clothes and jewelries). I just can't help looking at it. I want everyone to know about these watches, but at the same time, I want to keep it a secret because it's so special. The strap is a little stiff as in any leather items. But it just means that the more I wear the watch, the more it will become part of me. Thank you for making such a beautiful watch. It's truly the best.
I would like to thank you oh so much for this absolutely gorgeous timepiece. It has exceeded my expectations from all of you. Thank you again. Dennis O
This is my second watch purchase from August Berg. I love the thickness of the band (along with the leather band I purchased extra).
Great quality !!!
The watch is sleek, whimsical, (William Morris) and brings me joy every ‘time’. Love it. Highest regards.
Serenity Nordic Granite Silver & Rose Gold | Cool Grey Perlon
I love the watch so much! It's cant be described ny words! The design and everything just beyond my expectation! Will definitely wear the watch everytime. August Berg its a gift of time
Love this piece. Can't speak on how it holds up over time, though, as I've only had it a few weeks. But this will probably be my signature watch for a long time. I do wish August Berg made a blue leather strap with a rose gold buckle, though. Please think about it!
This was a gift for a friend leaving work. I thought for sure I would not receive it before she left. I and everyone else couldn’t believe it came in time and it was a very classy looking watch with the extra bonus of helping children. I wish there were more companies like yours. Quality and a company with good ethics. Thank you very much. Chris
Gorgeous quality, timeless design
Changing the world, one wrist at a time
August Berg has partnered with the Human Practice Foundation and for every watch sold, together we will give a child in Asia and Africa at least 6 months of quality education, and with 20,000 watches we will build a school together.
The aim is to have a long term positive impact for children, their families and their community across Asia and Africa.
Join us in giving the gift of time to someone else.
As Seen In
The third Sunday of June marks a special occasion that is celebrated across the world to honour the contribution of fathers to society. Father’s Day is a time to celebrate the men in our lives – a day to commemorate fatherhood and be thankful for the endless efforts of male parents towards the family.
Celebrating Father’s Day is a way for children to express their appreciation for their fathers and father figures. For adults, this day is a perfect time to show their love and appreciate all the hard work their fathers and husbands have done for them. Mostly, people celebrate this occasion by gifting their fathers something special or treating them somewhere.
At August Berg, the brand’s success is attributed to special men who have contributed their skills and knowledge to provide timepieces that will inspire people to embrace time. Let’s meet them!
The Founder - Anders Peter Juel Sauerberg
The August Berg brand will not emerge without the Founder and CEO, Anders Peter Juel Sauerberg.
In 2004, Anders Peter started the Norbreeze Group to introduce minimalistic yet functional Scandinavian timepieces to Asia. The success of Norbreeze Group imparted more experiences and a deeper understanding of the industry and the region which combined with his knowledge of the European heritage resulted in the creation of August Berg. The August Berg timepieces are designed to inspire and remind wearers to make conscious choices with their time.
The birth of August Berg has something to do with fatherhood. Inspired by his son, Carl August, Anders Peter believes that time is the best gift you can give yourself and the people around you and aims to inspire others to reconnect with what matters to you. Fatherhood has influenced Anders Peter’s perspective on life.
The Designer - Magnus Joergensen
The man behind the designs of the August Berg watches is none other than the renowned designer Magnus Joergensen.
Magnus is an educated Instrument Maker and Industrial Designer backed with a career spanning over 25 years and is well recognized for this clean and minimalist aesthetic. He specializes in functional and aesthetic Danish design and has collaborated with several prominent international brands. Magnus's portfolio includes Creative Director for Rosendahl Design Group on Holmegaard, Arne Jacobsen, and Kay Bojesen brands.
When talking about his latest collaboration, Magnus says "I am excited to have been given the opportunity to create a new design classic for August Berg and not least to share it with the world. August Berg's story and brand ethos resonate positively with me. It sends the timely and important message of making conscious choices with our time, for ourselves and the world around us.”
The Most Celebrated Designer – William Morris
The man who designed the prints of some of August Berg’s best-selling timepieces – William Morris.
William Morris is the most celebrated British designer of the 19th century and is a key figure in the Arts & Crafts Movement. A father of two daughters, Morris produced over 50 wallpaper designs that remained popular even up to the present times, including the famous Strawberry Thief, Pimpernel, Willow Bough, Love Is Enough, and Forest Hare.
To celebrate the elegant craftsmanship of Morris, August Berg's timepieces bring to life his iconic nature motifs through a selection of luxurious yet minimalistic timepieces for both men and women. The unique prints showcased in the watches have captured the interest of William Morris fanatics as well as those who are not very familiar but were captivated by the iconic designs.
The effort and hard work of these three men are proofs that whatever you are passionate about can generate inspiring results – in this case, beautiful timepieces for everyone to appreciate. The importance of a father cannot be ignored and is beyond words as he is the superhero who works tirelessly to support the family and then tries to spend maximum time with his children. Hence, let’s show all fathers great appreciation and honour them this Father’s Day and each day.
Are you still searching for the best Father’s Day gift? Browse our collection of men’s watches!