Why education?

School's shape Children, Children shape the World

At August Berg, we believe that our success as a company is intertwined with our responsibility to give back to society. That's why we have made it our mission to create a positive impact through education with every single watch sold.

To make this actionable, we partnered with Human Practice Foundation, a Danish non profit organization. This Foundation builds and renovates government schools in parts of the world where it’s needed the most.

Providing quality education for all is fundamental to creating a peaceful and prosperous world Education gives people the knowledge and skills they need to stay healthy, find employment, and foster tolerance.

The COVID-19 outbreak, has caused a global education crisis.

Most education systems in the world have been severely affected by disruptions and have faced unprecedented challenges.

School closures brought on by the pandemic have had devastating consequences for children’s learning and well-being.

According to the UNESCO, it is estimated that 24 million children and youth between the ages of 6 and 18 worldwide were out of school in 2021.

This statistic highlights the urgent need to improve access to education for children.

Goal 4: Quality of Education

Ensure inclusive and equitable quality education 

and promote lifelong learning opportunities for all

Together with Human Practice Foundation, we are working towards achieving one of the United Nations' Sustainable Development Goals (SDGs).

United Nations identified 17 Sustainable Development Goals which are an urgent call for action for all countries developed and Developing in a global partnership and Quality Education is goal #4.

Education changes everything

Why is access to education important for underprivileged children?

Breaks the circle of Poverty

With education, children can acquire the skills and knowledge necessary to secure higher-paying jobs and lift them selves and their families out of poverty

Improves cognitive development

Education promotes cognitive development, which helps children develop critical thinking skills,problem-solving abilities, and communication skills

Empowers children

Education empowers children to take control of their lives and make informed decisions about their future. It also helps them to become active participants insociety, contributing to their communities and working towards positive social change(s)

Improves social mobility

Education can improve social mobility, allowing children to move up the socio economic ladder and increasetheiropportunities for a better future

Fosters a more equitable society

Access to education can contribute to a more equitable society. When children from all backgrounds have the opportunity to learnand grow, it helps to breakdown social barriers and promotes greater social cohesion

How do we tackle the education crisis?

Education is the right of every child and is a game-changer. A good education is the foundation for a child's success later in life and a common factor in ending cycles of poverty. - Unicef

Together with HPF we are providing education for every watch sold. This is our immediate action And for every 20 000 watches sold, we are building a school.

We are proud to announce that we’re almost finished building the 1st school in Kenya, Africa.

Why building a school?

Schools make up the most fund a mental part of our communities. We believe that appropriate school infrastructure is a requirement for children to receive the quality education they deserve.

Basic school infrastructure includes safe class rooms with lots of light, proper toilets, and sanitation solutions. The focus in Kenya is to install a water harvesting system within the school.

Key metrics about the Academics Kenya program (2018-2022):

  • Population: 55M
  • Below poverty line: 17%
  • 39% better grades in the Secondary level
  • 37% decrease in student absence
  • 29% decrease in student drop-out

The economic growth that Kenya has experienced in recent years has not benefited a large part of the population, and the inequality is immense.

The rural areas are still experiencing serious poverty, and 36% of the population lives in absolute poverty As a result, many children in rural areas are missing out on quality education and have little hope of getting jobs in the future.

Human Practice Foundation is working with strong local partners Their local knowledge combined with HPF expertise in the educational sector and implementing projects forge a comprehensive platform for creating impactful and sustainable change in the local areas.

Child’s story: Meet Chistine Neseiku

Christine is a 17-year-old student in Primary School in Kenya. She is born and raised in a Maasai community, where boys are taught how to keep cattle and many young girls are exposed to child marriages and female genital mutilation.

She comes from a typical Maasai household where her father has 3 wives and a total of 27 kids. She enjoys going to school and has always been interested in learning new things – which is why she is determined to finish both primary, secondary, and hopefully university. Her dream is to become a doctor so she can give back to society.

With the new school infrastructure and Christine’s own dedication, her family has become very supportive of her education.

‘I used to walk long distances to collect water with my siblings. It was not always safe because there are wild animals in the area. HPF supported our school with a borehole, so now I don’t need to collect water anymore, as my family collects water from the school. The new school infrastructure and borehole have helped my family a lot, and I can now focus on my education.

To take it a step further with IT Academy...

August Berg, part of Norbreeze Group is pleased to announce that it has become an early corporate partner with the Human Practice Foundation IT Academy in Taplejung. HPF has established nearly 100 schools in Nepal and Kenya to give young people a better life.

Thanks to the initiative of Mr Waldemar Schmidt, Chairman of Norbreeze Group, in conjunction with co-investors and various partners, HPF is building a state-of-the-art IT Academy in Taplejung, a stunning and remote region in the Himalayan Mountains of Nepal.

We are proud to share that as of March 2023, our team has welcomed its very first intern in the role of Graphic Design Assistant for the August Berg brand.