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SERENITY

Nordic Blue Sky

SERENITY

Nordic Greenhill

SERENITY

Nordic Granite

SERENITY

A new modern classic, designed by renowned Danish watch designer Magnus Joergensen, Serenity is uncompromising quality, style, and contemporary minimalism. A collection of affordable luxury watches that represent the best of Danish design traditions with a twist of modern features and colours, inspired by the Danish landscapes and scenery – from the deep blue skies and the jewel-toned waters of a Danish holiday.

Serenity collection

Serenity - Greenhill

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*Sale on select itemNordic Granite Silver & Rose Gold Cool Grey Perlon - August BergNordic Granite Silver - August Berg
Nordic Granite Silver
Sale priceFrom $ 139.50 Regular price$ 279.00
Save 40%Sky Blue Rose Gold Light Brown Leather - August BergSky Blue Rose Gold - August Berg
Sky Blue Rose Gold
Sale priceFrom $ 185.40 Regular price$ 309.00
*Sale on select itemBurgundy Rose Gold - August BergBurgundy Rose Gold - August Berg
Burgundy Rose Gold
Sale priceFrom $ 179.40 Regular price$ 299.00
Greenhill Rose Gold - August BergGreenhill Rose Gold - August Berg
Greenhill Rose Gold
Sale priceFrom $ 289.00
Noir Rose Gold - August BergNoir Rose Gold - August Berg
Noir Rose Gold
Sale priceFrom $ 299.00
*Sale on select itemOrchid Rose Gold Rose Gold Mesh - August BergOrchid Rose Gold - August Berg
Orchid Rose Gold
Sale priceFrom $ 191.40 Regular price$ 319.00
*Sale on select itemCuppa Brown - August BergCuppa Brown - August Berg
Cuppa Brown
Sale priceFrom $ 173.40 Regular price$ 289.00
*Sale on select itemNordic Granite Silver & Rose Gold Light Brown Leather - August BergNordic Granite Silver - August Berg
Nordic Granite Silver
Sale priceFrom $ 129.50 Regular price$ 259.00
*Sale on select itemSimply Rose Gold Light Brown Leather - August BergSimply Rose Gold
Simply Rose Gold
Sale priceFrom $ 173.40 Regular price$ 289.00
Simply Rose Gold Mesh - August BergSimply Rose Gold
Simply Rose Gold
Sale priceFrom $ 319.00
*Sale on select itemAsh Rose Gold - August BergAsh Rose Gold - August Berg
Ash Rose Gold
Sale priceFrom $ 215.40 Regular price$ 359.00
*Sale on select itemOrchid Rose Gold White Perlon - August BergOrchid Rose Gold - August Berg
Orchid Rose Gold
Sale priceFrom $ 191.40 Regular price$ 319.00

SERENITY BLUE SKY

BEST SELLERS

OUR TIMEFULNESS

Together, we change the world, one wrist at a time!

SKETCHES TO REALITY

TIMELESS DESIGN

Designed by Magnus Joergensen with Minimalism philosophy of both Modern & Vintage, making it last in time.

SERENITY CRYSTALS

Equipped with anti-reflective & scratch-resistant glass, made of specialized single-dome sapphire crystals - Serenity collection

JAPANESE QUARTZ

Crafted with meticulously chosen Japanese Miyota Quartz movement, ensuring precision & the utmost accuracy in timekeeping.

PERSONALIZED GIFT

Can be engraved with your own message, making it a perfect meaningful gift for your loved ones.

SOCIAL RESPONSIBILITY

With every watch sold, we help gift a child with 6 month of quality education in Asia & Africa. And, with every 20,000 watches sold, we will build a school withHuman Practice Foundation. Butwhy education?

GREEN PACKAGING

Delivered in sustainable & reusable Bamboo Boxes, certified by Forest Stewardship Council®

ACT FOR THE PLANET

August Berg supports Carbon Removal for every shipment, ensuring that your delivery is carbon-neutral, and certified by Carbon Direct.

20,000 Watches Sold = 1 School Built

AUGUST 2019

TOGETHER, WE CHANGE THE WORLD,
ONE WRIST AT A TIME!

August Berg was founded with a vision that every single watch sold would contribute to providing a child in Asia or Africa with 6 months of quality education.

Learn More

AUGUST 2023

TOGETHER, WE CHANGE THE WORLD,
ONE WRIST AT A TIME!

August Berg was founded with a vision that every single watch sold would contribute to providing a child in Asia or Africa with 6 months of quality education.

Learn More

AUGUST 2025

SCHOOLS SHAPE CHILDREN,
CHILDREN SHAPE THE WORLD!

We remain fully committed to continuing our commitment to education and helping children to grow. The construction of the second school will be in progress and will be situated in Nepal.

Join Us?

Magnus Joergensen

Designer's Philosophy & Craftsmanship

"I really love my new watch. Looks even better than in the pictures. Unique and beautiful motif with my favorite colors. Thank you, August Berg!"

Yanni Tsimaras

"Beautiful Deep Blue watch. Nice design and colours. I bought this watch as a birthday gift for my wife and she loves it!"

Kelly Reese

"Very nice and refined watch. August Berg is contributing towards education with every watch sold further enhances my appreciation for this product."

Rita Husbur

"I couldn't be happier with my purchase. The watch is elegant and stylish. This watch is versatile enough to wear with both casual and dressy outfits."

Amy Pedro

CUSTOMERS IN 38 COUNTRIES

Are helping to build the schools in Asia & Africa.