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SERENITY DEEP BLUE SKY

BEST SELLERS

SERENITY

A new modern classic, designed by renowned Danish watch designer Magnus Joergensen, Serenity is uncompromising quality, style, and contemporary minimalism. A collection of affordable luxury watches that represent the best of Danish design traditions with a twist of modern features and colours, inspired by the Danish landscapes and scenery – from the deep blue skies and the jewel-toned waters of a Danish holiday.

August Berg - Serenity

Serenity - Greenhill

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Deep Blue Silver - August BergDeep Blue Silver - August Berg
Deep Blue Silver
Sale priceFrom $ 259.00
Cuppa Brown - August BergCuppa Brown - August Berg
Cuppa Brown
Sale priceFrom $ 279.00
On SaleGreenhill Rose Gold - August BergGreenhill Rose Gold - August Berg
Greenhill Rose Gold
Sale priceFrom $ 263.20 Regular price$ 329.00
Deep Blue Silver - August BergDeep Blue Silver - August Berg
Deep Blue Silver
Sale priceFrom $ 259.00
Shine Gold Dark Brown Leather - August BergShine Gold - August Berg
Shine Gold
Sale priceFrom $ 279.00
Save 20%Noir Rose Gold - August BergNoir Rose Gold - August Berg
Noir Rose Gold
Sale priceFrom $ 263.20 Regular price$ 329.00
Save 20%Noir Black - August BergNoir Black - August Berg
Noir Black
Sale priceFrom $ 263.20 Regular price$ 329.00
Burgundy Silver - August BergBurgundy Silver - August Berg
Burgundy Silver
Sale priceFrom $ 269.00
Orchid Rose Gold Pink Perlon - August BergOrchid Rose Gold - August Berg
Orchid Rose Gold
Sale priceFrom $ 289.00
Save 20%Deep Blue Rose Gold - August BergDeep Blue Rose Gold - August Berg
Deep Blue Rose Gold
Sale priceFrom $ 271.20 Regular price$ 339.00
Shine Gold Gold Mesh - August BergShine Gold - August Berg
Shine Gold
Sale priceFrom $ 309.00
Save 20%Noir Black - August BergNoir Black - August Berg
Noir Black
Sale priceFrom $ 247.20 Regular price$ 309.00

OUR TIMEFULNESS

Together, we change the world, one wrist at a time!

SKETCHES TO REALITY

TIMELESS DESIGN

Designed by Magnus Joergensen with Minimalism philosophy of both Modern & Vintage, making it last in time.

SERENITY CRYSTALS

Equipped with anti-reflective & scratch-resistant glass, made of specialized single-dome sapphire crystals - Serenity collection

JAPANESE QUARTZ

Crafted with meticulously chosen Japanese Miyota Quartz movement, ensuring precision & the utmost accuracy in timekeeping.

PERSONALIZED GIFT

Can be engraved with your own message, making it a perfect meaningful gift for your loved ones.

SOCIAL RESPONSIBILITY

With every watch sold, we help gift a child with 6 month of quality education in Asia & Africa. And, with every 20,000 watches sold, we will build a school withHuman Practice Foundation. Butwhy education?

GREEN PACKAGING

Delivered in sustainable & reusable Bamboo Boxes, certified by Forest Stewardship Council®

ACT FOR THE PLANET

August Berg supports Carbon Removal for every shipment, ensuring that your delivery is carbon-neutral, and certified by Carbon Direct.

20,000 Watches Sold = 1 School Built

AUGUST 2019

TOGETHER, WE CHANGE THE WORLD,
ONE WRIST AT A TIME!

August Berg was founded with a vision that every single watch sold would contribute to providing a child in Asia or Africa with 6 months of quality education.

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AUGUST 2023

TOGETHER, WE CHANGE THE WORLD,
ONE WRIST AT A TIME!

August Berg was founded with a vision that every single watch sold would contribute to providing a child in Asia or Africa with 6 months of quality education.

Learn More

AUGUST 2025

SCHOOLS SHAPE CHILDREN,
CHILDREN SHAPE THE WORLD!

We remain fully committed to continuing our commitment to education and helping children to grow. The construction of the second school will be in progress and will be situated in Nepal.

Join Us?

Magnus Joergensen

Designer's Philosophy & Craftsmanship

"I really love my new watch. Looks even better than in the pictures. Unique and beautiful motif with my favorite colors. Thank you, August Berg!"

Yanni Tsimaras

"Beautiful Deep Blue watch. Nice design and colours. I bought this watch as a birthday gift for my wife and she loves it!"

Kelly Reese

"Very nice and refined watch. August Berg is contributing towards education with every watch sold further enhances my appreciation for this product."

Rita Husbur

"I couldn't be happier with my purchase. The watch is elegant and stylish. This watch is versatile enough to wear with both casual and dressy outfits."

Amy Pedro

CUSTOMERS IN 38 COUNTRIES

Are helping to build the schools in Asia & Africa.