August Berg Journal | Stories, Gifting Guides & Watch Inspiration

Less is More: The Gift of Time with August Berg This Christmas

The holiday season is coming, and the familiar gift-giving frenzy begins. Our curated collection of timepieces embodies the philosophy of "Timefulness," offering elegant and meaningful presents tha...

A Timeless Tradition, Reimagined: August Berg's Holiday Collection Celebrates Modern Minimalism

This holiday season, we're thrilled to unveil our latest collection – the Serenity Petite perfectly capturing the essence of modern minimalism with a touch of timeless elegance.

A Christmas to Remember: The Gift of Time with August Berg

A watch is more than just a timekeeping device; it's a symbol of status, style, and the passage of time. Gifting an August Berg watch is a gesture that transcends the material, offering a timeless ...

New Release: Delve into the Minimalism of the Serenity Petite Collection

We are thrilled to introduce the August Berg Serenity Petite Collection, a lineup of four exquisitely crafted watches designed to complement your ever-evolving style.

Celebrating 5 Years of August Berg: A Journey Through Timeless Design

At August Berg, we believe in the power of #Timefulness. It's not just about keeping track of the minutes and hours, but about cherishing the precious time we have and using it to pursue our passio...

5 Years of Timeless Design: A Journey Through August Berg's Legacy

In 2019, August Berg embarked on a mission to redefine the purpose of a watch. More than just a timepiece, our founder, Anders Peter Juel Sauerberg, envisioned watches as companions on a journey of...

Timeless companions: Crafting lasting memories with dad this Father's Day

A crisp morning, sunlight dappling through the trees. You and Dad are side-by-side, sharing stories and laughter as you embark on a new adventure together. Perhaps it's a hike in a scenic wildernes...

Father's Day gift guide: Find the perfect August Berg watch for Dad's style

This Father's Day, celebrate Dad with a gift that transcends trends: a timeless August Berg watch. Finding the perfect present can be a challenge, but with our Serenity and Morris & Co. lines, ...

Dad, Time, and Tradition: Celebrate Your Bond with a Gift That Stands the Test of Time

This year, why not give a present that transcends trends and becomes a cherished heirloom? A timeless watch from August Berg is a gift that celebrates your bond with Dad and the precious moments yo...

Beyond the Gift: Create Lasting Memories with Dad This Father's Day

Father's Day is a time to celebrate the incredible dads in our lives. But with so many commercially available options, finding the perfect gift can feel overwhelming.

Strawberry Theif in indigo

I have loved the Strawberry Thief by Morris & Co for many years and was thrilled when I found a watch with this design. The watch itself is lovely. The perlon strap, however, is very stiff and uncomfortable. I have fairly small wrists and there is very little strap extending beyond the clasp - this strap definitely runs on the small side. I truly wish that this watch had interchangeable straps - the metal mesh straps that are available on other August Berg watches would be perfect. If it weren’t for the strap this watch would be a perfect 5 stars.

Dear Reba Mac,

Thank you for taking the time to share your thoughts about your Strawberry Thief by Morris & Co watch. We’re delighted to hear that you love the design and the overall quality of the watch—it’s always wonderful to know when our designs resonate so deeply with our customers.

We sincerely apologize for the discomfort caused by the Perlon strap. Your feedback regarding its stiffness and size is invaluable, and we understand how important comfort is in making a watch truly perfect.

We appreciate your suggestion about interchangeable straps and are pleased to let you know that we are constantly exploring ways to improve our products based on customer input. Your feedback means a great deal to us as it helps us enhance our offerings. In the meantime, if you’re interested, our team would be happy to assist you in exploring other strap options, such as the metal mesh designs you mentioned, to see if there’s a better fit for your needs. We’ve already reached out to you via contact@augustberg.com, so please check your email for further assistance.

Thank you for choosing August Berg, and we hope to provide you with a perfect 5-star experience in the future.

Kind regards,

August Berg Team.

Lovely watch

Beautiful and elegant watch
I'm adding another better pic

Edit: great response to a mistake (orig: No attention to detail)

Edit: the team reached out to me and is sending me a watch without the poor engraving on it. They were extremely accommodating and offered to remedy the situation with great care. Mistakes happen and this organization made sure to do what they had the ability to do to make it better. Would buy from them again.

Original: Look, the watch on its own is very pretty and looks great. But this was an anniversary gift and I paid for the custom words on the back that were supposed to wrap around the outside of the top part of the back of the watch. Instead, it cuts across. I couldn’t get it fixed and back in time before our gift exchange so I live with that problem now.

Dear Sir,

Thank you for taking the time to share your experience with your August Berg watch. We deeply regret that the engraving on your anniversary gift did not meet your expectations and affected such a meaningful occasion.

We truly understand the importance of personalization for special moments like anniversaries, and we sincerely apologize for the inconvenience caused by the misplacement of the engraving. This falls short of the high standards we aim to provide.

Your feedback is invaluable, and we are committed to using it to improve our services. We are currently reviewing our customization process to to ensure that every detail is handled with the utmost care in the future.

Thank you again for bringing this to our attention. If there is anything we can do to address this issue for you, please don’t hesitate to reach out to our customer service team at contact@augustberg.com. We are committed to making things right and restoring your trust in our brand.

シンプルでとてもよい

盤面が大きく、シンプルで、この上ない清楚感がある。ちょっと重いが（盤面が小さなものに比べれば）耐えるほどではない。
ベルトが、金属なので、大汗にも対応。
とても見やすいし、良い時計です。

Beautiful

Just received today- gorgeous sapphire blue face and leather strap - 32mm. Better than picture. I chose this watch because of the quality of August Berg and the fact they give back to others.

August Berg Journal | Stories, Gifting Guides & Watch Inspiration

Less is More: The Gift of Time with August Berg This Christmas

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