Article: A Sustainable Tomorrow Starts Today

Apr 22, 2021

A Sustainable Tomorrow Starts Today

Our commitment.

Inspired by the beauty of Danish landscapes and scenery, Mother Nature holds a very special place in our hearts. Here at August Berg, we are committed to play a part in helping to conserve the Earth’s natural resources through our sustainable efforts – one watch at a time.

Eco-conscious packaging.

To promote mindful consumption and a timelessness philosophy, our packaging is made of renewable materials consisting of FSC-certified paper bags and 100% sustainably-sourced reusable bamboo boxes.

Join us in Changing the World, One Wrist at a Time.

Let's work towards a sustainable future together with some of our best-selling green designs!

1. Serenity Greenhill Rose Gold | Rose Gold Mesh 40mm

2. Serenity Greenhill Rose Gold | Light Brown Leather 40mm

3. Morris & Co. Fennel Rose Gold Pimpernel | Green Perlon

Morris & Co. Fennel Rose Gold Pimpernel | Green Perlon-August Berg

4. Morris & Co. Fennel Rose Gold Strawberry Thief | Green Perlon

Morris & Co. Fennel Rose Gold Strawberry Thief | Green Perlon-August Berg

Need another reason?

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More than a watch brand, August Berg strives to make a positive difference in the lives of others by sharing the gift of time through education.

For every watch sold, together with Human Practice Foundation, we will give a child in Africa 6 months of quality education, and with every 20,000 watches sold, we will build a school.

Let’s work together to build the future generation and change the world, one wrist at a time!

Danish Easter Traditions

“Easter spells out beauty, the rare beauty of new life”

Only the best for our Mums

Because her love is enough. Ps, giveaway hidden inside.

MORRIS & CO. EXCLUSIVITY

Designed in exclusive collaboration with the iconic British heritage brand - Morris & Co.. The chemistry between Minimalism & Maximalism!

TIMELESS DESIGN

PREMIUM CRYSTALS

Equipped with anti-reflective & scratch-resistant glass, made of specialized single-dome sapphire crystals - Serenity collection

JAPANESE QUARTZ

Crafted with meticulously chosen Japanese Miyota Quartz movement, ensuring precision & the utmost accuracy in timekeeping.

PERSONALIZED GIFT

Can be engraved with your own message, making it a perfect meaningful gift for your loved ones.

SOCIAL RESPONSIBILITY

With every watch sold, we help gift a child with 6 month of quality education in Asia & Africa. And, with every 20,000 watches sold, we will build a school with Human Practice Foundation. But why education?

GREEN PACKAGING

Delivered in sustainable & reusable Bamboo Boxes, certified by Forest Stewardship Council®

ACT FOR THE PLANET

August Berg supports Carbon Removal for every shipment, ensuring that your delivery is carbon-neutral, and certified by Carbon Direct.

Very happy!

I love this watch! It's even better than I had pictured from the photos. Simple, dainty, minimalist, elegant. Easy to take off and put back on once you figure out the clasp. Very happy with my watch and definitely recommend.

Only thing of note is the water resistance - you can't wear it in the shower so be careful

Strawberry Theif in indigo

I have loved the Strawberry Thief by Morris & Co for many years and was thrilled when I found a watch with this design. The watch itself is lovely. The perlon strap, however, is very stiff and uncomfortable. I have fairly small wrists and there is very little strap extending beyond the clasp - this strap definitely runs on the small side. I truly wish that this watch had interchangeable straps - the metal mesh straps that are available on other August Berg watches would be perfect. If it weren’t for the strap this watch would be a perfect 5 stars.

Dear Reba Mac,

Thank you for taking the time to share your thoughts about your Strawberry Thief by Morris & Co watch. We’re delighted to hear that you love the design and the overall quality of the watch—it’s always wonderful to know when our designs resonate so deeply with our customers.

We sincerely apologize for the discomfort caused by the Perlon strap. Your feedback regarding its stiffness and size is invaluable, and we understand how important comfort is in making a watch truly perfect.

We appreciate your suggestion about interchangeable straps and are pleased to let you know that we are constantly exploring ways to improve our products based on customer input. Your feedback means a great deal to us as it helps us enhance our offerings. In the meantime, if you’re interested, our team would be happy to assist you in exploring other strap options, such as the metal mesh designs you mentioned, to see if there’s a better fit for your needs. We’ve already reached out to you via contact@augustberg.com, so please check your email for further assistance.

Thank you for choosing August Berg, and we hope to provide you with a perfect 5-star experience in the future.

Kind regards,

August Berg Team.

Lovely watch

Beautiful and elegant watch
I'm adding another better pic

Edit: great response to a mistake (orig: No attention to detail)

Edit: the team reached out to me and is sending me a watch without the poor engraving on it. They were extremely accommodating and offered to remedy the situation with great care. Mistakes happen and this organization made sure to do what they had the ability to do to make it better. Would buy from them again.

Original: Look, the watch on its own is very pretty and looks great. But this was an anniversary gift and I paid for the custom words on the back that were supposed to wrap around the outside of the top part of the back of the watch. Instead, it cuts across. I couldn’t get it fixed and back in time before our gift exchange so I live with that problem now.

Dear Sir,

Thank you for taking the time to share your experience with your August Berg watch. We deeply regret that the engraving on your anniversary gift did not meet your expectations and affected such a meaningful occasion.

We truly understand the importance of personalization for special moments like anniversaries, and we sincerely apologize for the inconvenience caused by the misplacement of the engraving. This falls short of the high standards we aim to provide.

Your feedback is invaluable, and we are committed to using it to improve our services. We are currently reviewing our customization process to to ensure that every detail is handled with the utmost care in the future.

Thank you again for bringing this to our attention. If there is anything we can do to address this issue for you, please don’t hesitate to reach out to our customer service team at contact@augustberg.com. We are committed to making things right and restoring your trust in our brand.