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Discover our minimalist watch collection from Morris & Co, featuring classic designs that exude timeless elegance. These watches boast a minimalist aesthetic with a focus on simplicity and functionality, making them the perfect addition to any outfit.

BEST SELLER

BEST SELLER

Forest Hare Rose Gold Fennel - August BergFennel Forest Hare - August Berg
Fennel Forest Hare
Sale priceFrom $ 329.00
Indigo Rose Gold Forest Hare Indigo Perlon - August BergIndigo Forest Hare - August Berg
Indigo Forest Hare
Sale priceFrom $ 359.00
Primrose Rose Gold Strawberry Thief Bird Grey Perlon - August BergPrimrose Strawberry Thief Bird - August Berg
Primrose Strawberry Thief Bird
Sale priceFrom $ 359.00
Forest Hare Rose Gold Fennel - August BergFennel Forest Hare - August Berg
Fennel Forest Hare
Sale priceFrom $ 329.00
Indigo Rose Gold Forest Hare Indigo Perlon - August BergIndigo Forest Hare - August Berg
Indigo Forest Hare
Sale priceFrom $ 359.00
Primrose Rose Gold Strawberry Thief Bird Grey Perlon - August BergPrimrose Strawberry Thief Bird - August Berg
Primrose Strawberry Thief Bird
Sale priceFrom $ 359.00
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Indigo Silver Forest Hare Indigo Perlon - August BergIndigo Forest Hare - August Berg
Indigo Forest Hare
Sale priceFrom $ 329.00
Forest Hare Rose Gold Fennel - August BergFennel Forest Hare - August Berg
Fennel Forest Hare
Sale priceFrom $ 329.00
Primrose Rose Gold Strawberry Thief Bird Grey Perlon - August BergPrimrose Strawberry Thief Bird - August Berg
Primrose Strawberry Thief Bird
Sale priceFrom $ 359.00
Crimson Rose Gold Strawberry Thief Red Perlon - August BergCrimson Strawberry Thief - August Berg
Crimson Strawberry Thief
Sale priceFrom $ 329.00
Indigo Pimpernel - August BergIndigo Pimpernel - August Berg
Indigo Pimpernel
Sale priceFrom $ 329.00
Bachelors Button Silver - August BergBachelors Button Silver - August Berg
Bachelors Button Silver
Sale priceFrom $ 349.00
Indigo Silver Strawberry Thief Bird Indigo Perlon - August BergIndigo Strawberry Thief Bird - August Berg
Indigo Strawberry Thief Bird
Sale priceFrom $ 329.00
Strawberry Thief Bird Rose Gold Fennel Green Perlon - August BergFennel Strawberry Thief Bird - August Berg
Fennel Strawberry Thief Bird
Sale priceFrom $ 329.00

A LEGENDARY BRITISH HERITAGE BRAND

Morris & Co was founded in 1861 by William Morris, an artist who valued simplicity, craftmanship and sustainable home décor, heavily inspired by flora and fauna.

Today, as custodians of the original company founded by William Morris, Morris & Co embodies the aesthetic of this important cultural icon, by ensuring his legacy lives on in people’s homes, through beautifully crafted wallpapers, fabrics and accessories.

BEAUTIFULLY CRAFTED PRODUCTS THAT UPHOLD THE LEGACY OF WILLIAM MORRIS

August Berg introduces a new collection inspired by the motifs of William Morris. A selection of Morris & Co’s internationally recognized designs reimagined as timepieces through August Berg.

A celebration of well-loved Morris designs, including Strawberry Thief, Pimpernel, and Willow Bough is printed on the timepiece dial.

MORRIS & CO. EXCLUSIVITY

Designed exclusively in collaboration with the legendary brand - Morris & Co. When Minimalism meets Maximalism!

TIMELESS DESIGN

Designed by Magnus Joergensen with Minimalism philosophy of both Modern & Vintage, making it last in time.

SERENITY CRYSTALS

Equipped with anti-reflective & scratch-resistant glass, made of specialized single-dome sapphire crystals - Serenity collection

JAPANESE QUARTZ

Crafted with meticulously chosen Japanese Miyota Quartz movement, ensuring precision & the utmost accuracy in timekeeping.

PERSONALIZED GIFT

Can be engraved with your own message, making it a perfect meaningful gift for your loved ones.

SOCIAL RESPONSIBILITY

With every watch sold, we help gift a child with 6 month of quality education in Asia & Africa. And, with every 20,000 watches sold, we will build a school with Human Practice Foundation. But why education?

GREEN PACKAGING

Delivered in sustainable & reusable Bamboo Boxes, certified by Forest Stewardship Council®

ACT FOR THE PLANET

August Berg supports Carbon Removal for every shipment, ensuring that your delivery is carbon-neutral, and certified by Carbon Direct.

20,000 Watches Sold = 1 School Built

AUGUST 2019

TOGETHER, WE CHANGE THE WORLD,
ONE WRIST AT A TIME!

August Berg was founded with a vision that every single watch sold would contribute to providing a child in Asia or Africa with 6 months of quality education.

Learn More

AUGUST 2023

SMALL GESTURES FOR A BIG IMPACT!
20,000 watches sold = 1 school built

We are glad to announce we are about to complete the construction of the first school, located in Kenya, Africa: Akadeli Primary School.

Learn More

AUGUST 2025

SCHOOLS SHAPE CHILDREN,
CHILDREN SHAPE THE WORLD!

We remain fully committed to continuing our commitment to education and helping children to grow. The construction of the second school will be in progress and will be situated in Nepal.

Join Us?

Magnus Joergensen

Designer's Philosophy & Craftsmanship

"I really love my new watch. Looks even better than in the pictures. Unique and beautiful motif with my favorite colors. Thank you, August Berg!"

Yanni Tsimaras

"Beautiful Deep Blue watch. Nice design and colours. I bought this watch as a birthday gift for my wife and she loves it!"

Kelly Reese

"Very nice and refined watch. August Berg is contributing towards education with every watch sold further enhances my appreciation for this product."

Rita Husbur

"I couldn't be happier with my purchase. The watch is elegant and stylish. This watch is versatile enough to wear with both casual and dressy outfits."

Amy Pedro

CUSTOMERS IN 38 COUNTRIES

Are helping to build the schools in Asia & Africa.

THE CONSCIENTIOUS GIFT OF TIME

Together we change the world, one wrist at a time!