Renowned for his clean and minimalist aesthetic, Danish watch designer Magnus Joergensen designed Serenity with uncompromising quality, style, and contemporary minimalism in mind. The collection represents the best of Danish design traditions with a twist of modern features and colours, inspired by the landscapes and scenery from the deep blue skies and the jewel-toned waters of a nordic holiday. The brand ethos of August Berg resonates positively with him and deeply influenced his designs. “It sends the timely and important message of making conscious choices with our time, for ourselves and the world around us", says Magnus Joergensen. Our founder calls it Timefulness.
There are two sizes for the Serenity Collection, 32mm and 40mm which generously showcases the deep and rich colours of our timepieces - Deep Blue, Greenhill, Burgundy, Ash and Orchid, Sky Blue, Nordic Granite, Cuppa, and Noir. The minimal aesthetic of the dial is completed with 12 batons in either silver, gold, or rose gold that marks each hour. Accentuated by a crown, emblazoned with the sleek August Berg infinity logo symbolizing the perfect time loop. Its 1950s modern vintage aesthetic ignites the meaningful remembrance of the value of time and our relationship with it. The 40mm model also features small plain white batons to indicate each minute and an additional second hand. Some of the 40mm Serenity watches also come with a “classic eye”. It is what we call the sub-dial at the 6 o’clock position that features a dauphine design hand to mark the hour.
Encasing all of these details is an anti-reflective, single-domed sapphire crystal glass that delivers a striking and unparalleled view into the dial with its concave shape. It is durable and is perfect for bringing all the attention towards the dial and depth to the design.
The curvature of the quartz watch provides a simple yet sleek appeal that seamlessly blends in well and sits comfortably on the wrist. Breaking the perfect symmetry of the case is a diamond-style crown that sticks out from the side. However, it does not obstruct the movement of your wrist nor does it look out of place. With a case depth of 7mm, it is relatively light and functional for everyday wear!
The back of the case does not have any special features but you can add a touch of personalization with our free engraving services that come in three unique fonts to choose from that best describe your personality.
The minimalistic theme continues to the straps. Change up your style within seconds with the added feature of “easy-release” pins that allow you to interchange between our selection of watch straps that are both comfortable and easily adjusted to the size of your wrist. Straps come in stainless steel Milanese mesh, genuine Italian leather, or the signature perlon that are meticulously crafted using high-quality nylon, intricately woven to increase functionality and style. Unlike typical Perlon straps, August Berg’s are lined with Nubuck (cowhide leather) for a comfortable and breathable feel. The Perlon straps also feature hidden strap holes which are invisible from the front of the belt to complete the seamless, minimalist look.
Movement
Each timepiece is powered by a Japanese quartz movement known for its precision, reliability, and longevity - and wrapped it in a surgical-grade double stainless steel case (316L) making each August Berg timepiece durable, corrosion-resistant, and able to withstand even high temperatures. They are also 3 - 5 ATM water-resistant.
“The Gift of Time”
More than a watch brand, August Berg strives to make a positive difference in the lives of others by sharing the gift of time through education. To achieve this vision, August Berg has partnered with the Human Practice Foundation, a Danish not-for-profit organisation dedicated to offering quality education in rural Africa. For every watch sold, together we will give a child in Africa 6 months of quality education, and with every 20,000 watches sold, we will build a school. Everyone who purchases an August Berg timepiece will have your name engraved onto the bricks that would form the foundation of Akadeli Primary School. Let’s work together to build the future generation and change the world, one wrist at a time.
With every watch sold, we help gift a child with 6 month of quality education in Asia & Africa. And, with every 20,000 watches sold, we will build a school with Human Practice Foundation. But why education?
The watch is beautiful, very elegant, light weight - better than imagined. The packaging was stylish, thoughtful, clean. Their customer service is top notch. The mesh strap is little tricky, took few Youtube tutorials and couple of days to master it.
I wore a Liberty of London strawberry thief necktie for my daughter’s wedding several years ago. When I saw this watch, I just knew it was meant to be. I love everything about it, especially the color combination.
Pictured is the Serenity Black - looks amazing and feels just as nice to wear. The colour contrasts are quite nice!!
I initially had a small issue with the watch when I received it, however I got a reply within three minutes of contacting them and the issue was VERY seamlessly, quickly and easily resolved.
Good customer service and a nice watch to go.
Dear Nick,
Thank you for sharing your feedback with us. We truly appreciate it and sincerely apologize for the experience you had. This is not the standard we strive to maintain, and we will review this matter carefully to ensure it does not happen again.
Please be assured that we are working to resolve this promptly. We have also reached out to you directly via email with further details and the steps we are taking to ensure the matter is addressed to your satisfaction.
We greatly appreciate your patience and understanding, and thank you once again for bringing this to our attention.
The deep blue watch face and the rosegold frame&hands are a match made in heaven, I dare say. The striking color does require a more thoughtful consideration of my outfit to go with the watch, but the beauty of it is more than worth the effort.
Now that I have seen how good-looking the watch is in person, I will definitely consider getting another one of different color in the future.
I do find myself often looking at the watch to check the date to no avail, but the clean aesthetic justifies the lack of a date indicator.
I love this watch! It's even better than I had pictured from the photos. Simple, dainty, minimalist, elegant. Easy to take off and put back on once you figure out the clasp. Very happy with my watch and definitely recommend.
Only thing of note is the water resistance - you can't wear it in the shower so be careful
