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AUGUST BERG X MORRIS & CO.
Exclusive Collaboration
Crafted with the finest materials and inspired by the rich heritage of Morris & Co., this new collection celebrates the timeless beauty and craftsmanship championed by William Morris. Now available in two elegant new designs, each features a 30mm double Rose Gold case made from premium 316L surgical-grade stainless steel. Paired with a choice of the Vintage Olive Green or classic Black Italian leather strap, these timepieces offer a refined update to the collection. The engraved AB-infinity crown adds a finishing touch of sophistication to the Rose Gold dial, blending heritage detail with modern elegance.
Every time you purchase an August Berg watch, you help gift a child 6 months of quality education in Asia or Africa.
SKETCHES TO REALITY
NEW SIMPLY STRAWBERRY THIEF
‘Have nothing in your house that you do not know to be useful, or believe to be beautiful’
- William Morris -
A LEGENDARY BRITISH HERITAGE BRAND
Morris & Co was founded in 1861 by William Morris, an artist who valued simplicity, craftmanship and sustainable home décor, heavily inspired by flora and fauna.
Today, as custodians of the original company founded by William Morris, Morris & Co embodies the aesthetic of this important cultural icon, by ensuring his legacy lives on in people’s homes, through beautifully crafted wallpapers, fabrics and accessories.
BEAUTIFULLY CRAFTED PRODUCTS THAT UPHOLD THE LEGACY OF WILLIAM MORRIS
August Berg introduces a new collection inspired by the motifs of William Morris. A selection of Morris & Co’s internationally recognized designs reimagined as timepieces through August Berg.
A celebration of well-loved Morris designs, including Strawberry Thief, Pimpernel, and Willow Bough is printed on the timepiece dial.
The video features Akadeli Primary School, which is the first school we are building.
BEST SELLERS
OUR BEST SELLERS
Designed in exclusive collaboration with the iconic British heritage brand - Morris & Co.. The "chemistry" between Minimalism & Maximalism!
PATTERN DESIGN BY MORRIS & CO.
Morris & Co., famed for their iconic textiles, partners exclusively with August Berg to translate their timeless designs onto a new platform: stylish wristwatches.
Designed by Magnus Joergensen with Minimalism philosophy of both Modern & Vintage, making it last in time.
Equipped with anti-reflective & scratch-resistant glass, made of specialized single-dome sapphire crystals - Serenity collection
Crafted with meticulously chosen Japanese Miyota Quartz movement, ensuring precision & the utmost accuracy in timekeeping.
Can be engraved with your own message, making it a perfect meaningful gift for your loved ones.
With every watch sold, we help gift a child with 6 month of quality education in Asia & Africa. And, with every 20,000 watches sold, we will build a school with Human Practice Foundation. But why education?
Delivered in sustainable & reusable Bamboo Boxes, certified by Forest Stewardship Council®
August Berg supports Carbon Removal for every shipment, ensuring that your delivery is carbon-neutral, and certified by Carbon Direct.
Together, we can change the world, one wrist at a time!
Celebrities who help build the school
Let customers speak for us
The Perfect Watch
The Petite Strawberry Thief Indigo watch is charming; a feminine and discreet timepiece. August Berg’s precision and craftsmanship paired with William Morris’s intricate and delicate design, make it the perfect fit for every day. Each time I glance at my wrist to see what time it is, I smile. I like it so much, I’ve requested a second watch in “Cochineal Pink” to wear on special evening occasions.
Mary Moffit Draper
Petite Strawberry Thief Indigo
Mother's Day Watch
My mother loved it. Red is her favorite color and this is a very richly expressive watch.
Chris
Serenity Burgundy
Beautiful Time Piece
The watch I ordered is an absolutely beautiful. It’s absolutely silent which is great!
August Berg has been a pleasure. They reached out with any conflicts, were quick to respond, and made working through the tariff changes in the US easy.
Jennifer
Petite Strawberry Thief Indigo
A Truly Stunning Watch
The deep blue watch face and the rosegold frame&hands are a match made in heaven, I dare say. The striking color does require a more thoughtful consideration of my outfit to go with the watch, but the beauty of it is more than worth the effort.
Now that I have seen how good-looking the watch is in person, I will definitely consider getting another one of different color in the future.
I do find myself often looking at the watch to check the date to no avail, but the clean aesthetic justifies the lack of a date indicator.
Anonymous
Serenity Deep Blue
Strawberry Thief Fennel
Absolutely love the watch and packaging!
Lawson Wimmer
Strawberry Thief Fennel
Very happy!
I love this watch! It's even better than I had pictured from the photos. Simple, dainty, minimalist, elegant. Easy to take off and put back on once you figure out the clasp. Very happy with my watch and definitely recommend.
Only thing of note is the water resistance - you can't wear it in the shower so be careful
Nathalie Gallagher
Serenity Petite Royal Purple
Simply gorgeous!
This watch is even lovelier than it looks. Great quality, so beautiful & so distinctive. People keep asking me where I got it! A truly special time piece.
Jo McGrath
Simply Strawberry Thief Woad Blue
Good lookin' watch!
This watch is just as bright and blue as the pictures showed. It is a gorgeous piece and I am looking forward to getting more from this company!
Christopher Clark
Serenity Sky Blue
Excellent customer service!
At first, I bought this watch as a present for my 16 years old son and I chose the 32mm size. Because he preferred to have a larger watch, I exchanged it for the 40mm one. All along the process, I had an excellent experience with customer service. They were very understanding of my request and I appreciated it a lot. Now my son is proudly wearing the 40mm watch and he is very happy with it. Thank you!
Nathalie Goudreau
Serenity Deep Blue
Amazing service
I purchased the watch a week or 2 before Xmas, and got it in plenty of time to spare. Not bad from Singapore to Australia! And the watch is great, so couldn’t be happier!
Paul Hancock
Serenity Noir Black
What customers think about the store
August Berg offers high-quality and unique timepieces with beautiful designs. Customers are impressed by the elegant and minimalist aesthetics, while appreciating the socially conscious aspect of contributing to children's education. The watches are well-craft...
AI-generated from customer reviews.
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★ Reviews
The deep blue watch face and the rosegold frame&hands are a match made in heaven, I dare say. The striking color does require a more thoughtful consideration of my outfit to go with the watch, but the beauty of it is more than worth the effort.
Now that I have seen how good-looking the watch is in person, I will definitely consider getting another one of different color in the future.
I do find myself often looking at the watch to check the date to no avail, but the clean aesthetic justifies the lack of a date indicator.
I love this watch! It's even better than I had pictured from the photos. Simple, dainty, minimalist, elegant. Easy to take off and put back on once you figure out the clasp. Very happy with my watch and definitely recommend.
Only thing of note is the water resistance - you can't wear it in the shower so be careful
I have loved the Strawberry Thief by Morris & Co for many years and was thrilled when I found a watch with this design. The watch itself is lovely. The perlon strap, however, is very stiff and uncomfortable. I have fairly small wrists and there is very little strap extending beyond the clasp - this strap definitely runs on the small side. I truly wish that this watch had interchangeable straps - the metal mesh straps that are available on other August Berg watches would be perfect. If it weren’t for the strap this watch would be a perfect 5 stars.
Dear Reba Mac,
Thank you for taking the time to share your thoughts about your Strawberry Thief by Morris & Co watch. We’re delighted to hear that you love the design and the overall quality of the watch—it’s always wonderful to know when our designs resonate so deeply with our customers.
We sincerely apologize for the discomfort caused by the Perlon strap. Your feedback regarding its stiffness and size is invaluable, and we understand how important comfort is in making a watch truly perfect.
We appreciate your suggestion about interchangeable straps and are pleased to let you know that we are constantly exploring ways to improve our products based on customer input. Your feedback means a great deal to us as it helps us enhance our offerings. In the meantime, if you’re interested, our team would be happy to assist you in exploring other strap options, such as the metal mesh designs you mentioned, to see if there’s a better fit for your needs. We’ve already reached out to you via contact@augustberg.com, so please check your email for further assistance.
Thank you for choosing August Berg, and we hope to provide you with a perfect 5-star experience in the future.
Kind regards,
August Berg Team.
Edit: the team reached out to me and is sending me a watch without the poor engraving on it. They were extremely accommodating and offered to remedy the situation with great care. Mistakes happen and this organization made sure to do what they had the ability to do to make it better. Would buy from them again.
Original: Look, the watch on its own is very pretty and looks great. But this was an anniversary gift and I paid for the custom words on the back that were supposed to wrap around the outside of the top part of the back of the watch. Instead, it cuts across. I couldn’t get it fixed and back in time before our gift exchange so I live with that problem now.
Dear Sir,
Thank you for taking the time to share your experience with your August Berg watch. We deeply regret that the engraving on your anniversary gift did not meet your expectations and affected such a meaningful occasion.
We truly understand the importance of personalization for special moments like anniversaries, and we sincerely apologize for the inconvenience caused by the misplacement of the engraving. This falls short of the high standards we aim to provide.
Your feedback is invaluable, and we are committed to using it to improve our services. We are currently reviewing our customization process to to ensure that every detail is handled with the utmost care in the future.
Thank you again for bringing this to our attention. If there is anything we can do to address this issue for you, please don’t hesitate to reach out to our customer service team at contact@augustberg.com. We are committed to making things right and restoring your trust in our brand.
August Berg Team.