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Our Founder


In 2004, Anders Peter founder and CEO of August Berg, started Norbreeze Group with his partner Anne, and introduced the minimalistic yet functional Scandinavian timepieces to Asia.

Since then, the Norbreeze Group have successfully distributed and incubated numerous brands across Asia. This experience allows them to gather a deep understanding of the cultures within Asia in addition to their understanding of their European heritage.

And now begins a new chapter: The creation of August Berg – Time pieces designed to inspire and remind us to make conscious choices with our time. This appreciation for the time we have - and what we choose to do with it - Anders Peter calls Timefulness.

More than a watch brand, August Berg strives to make a positive difference in the lives of others and with every watch sold, August Berg will donate funds to provide quality education by way of building schools to kids in local communities in rural Africa through Human Practice Foundation.

Through August Berg, Anders Peter hopes to advocate Timefulness while giving back to society.

Because in the end, time is a gift – embrace it.