Founder & CEO

Anders Peter Juel Sauerberg

​ In 2004, Anders Peter started Norbreeze Group with his partner Anne and introduced minimalist yet functional Scandinavian timepieces to Asia.

Since then, Norbreeze Group has successfully distributed and incubated numerous brands across Asia. This experience provides a deep understanding of Asian culture in addition to their understanding of their European heritage.​

Next began a new chapter: The creation of August Berg – timepieces designed to inspire and remind us to make conscious choices with our time. This appreciation for the time we have - and what we choose to do with it - Anders Peter calls Timefulness. ​

More than a watch brand, August Berg strives to make a positive difference in the lives of others. With every watch sold, August Berg works with Human Practice Foundation to provide quality education to children in local communities in rural Africa. ​

Through August Berg, Anders Peter hopes to advocate Timefulness while giving back to society.