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Anders Peter Juel Sauerberg
FOUNDER & CEO
In 2004, Anders Peter started Norbreeze Group with his partner Anne and introduced minimalist yet functional Scandinavian timepieces to Asia.
Since then, Norbreeze Group has successfully distributed and incubated numerous brands across Asia. This experience provides a deep understanding of Asian culture in addition to their understanding of their European heritage.
Next began a new chapter: The creation of August Berg – timepieces designed to inspire and remind us to make conscious choices with our time. This appreciation for the time we have - and what we choose to do with it - Anders Peter calls Timefulness.
OUR TIMEFULNESS
Together, we change the world, one wrist at a time!
More than a watch brand, August Berg strives to make a positive difference in the lives of others. With every watch sold, August Berg works with Human Practice Foundation to provide quality education to children in local communities in rural Africa.
Through August Berg, Anders Peter hopes to advocate Timefulness while giving back to society.
"I whole-heartedly believe that for change to happen, it starts with ensuring education for all. I believe it is time to make this happen globally and together, we can do that. Our ambition is to give everybody, especially children, the gift of time – in the form of opportunity – to be able to live their lives with passion, confidence and purpose.”
Anders Peter Sauerberg, Founder, August Berg
20,000 Watches Sold = 1 School Built
One Wrist At A Time!
