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Anders Peter Juel Sauerberg

FOUNDER & CEO

​ In 2004, Anders Peter started Norbreeze Group with his partner Anne and introduced minimalist yet functional Scandinavian timepieces to Asia.

Since then, Norbreeze Group has successfully distributed and incubated numerous brands across Asia. This experience provides a deep understanding of Asian culture in addition to their understanding of their European heritage.​

Next began a new chapter: The creation of August Berg – timepieces designed to inspire and remind us to make conscious choices with our time. This appreciation for the time we have - and what we choose to do with it - Anders Peter calls Timefulness. ​

THE GIFT OF TIME

Together we change the world, one wrist at a time!

More than a watch brand, August Berg strives to make a positive difference in the lives of others. With every watch sold, August Berg works with Human Practice Foundation to provide quality education to children in local communities in rural Africa. ​

Through August Berg, Anders Peter hopes to advocate Timefulness while giving back to society.

"I whole-heartedly believe that for change to happen, it starts with ensuring education for all. I believe it is time to make this happen globally and together, we can do that. Our ambition is to give everybody, especially children, the gift of time – in the form of opportunity – to be able to live their lives with passion, confidence and purpose.”

Anders Peter Sauerberg, Founder, August Berg

20,000 Watches Sold = 1 School Built

One Wrist At A Time!

AUGUST 2019

TOGETHER, WE CHANGE THE WORLD,
ONE WRIST AT A TIME!

August Berg was founded with a vision that every single watch sold would contribute to providing a child in Asia or Africa with 6 months of quality education.

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AUGUST 2023

SMALL GESTURES FOR A BIG IMPACT!
20,000 watches sold = 1 school built

We are glad to announce we are about to complete the construction of the first school, located in Kenya, Africa: Akadeli Primary School.

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AUGUST 2025

SCHOOLS SHAPE CHILDREN,
CHILDREN SHAPE THE WORLD!

We remain fully committed to continuing our commitment to education and helping children to grow. The construction of the second school will be in progress and will be situated in Nepal.

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