Skip to content


Your cart is empty

Article: August Berg: Journey Towards Changing the World, One Wrist at a Time

August Berg: Journey Towards Changing the World, One Wrist at a Time

August Berg: Journey Towards Changing the World, One Wrist at a Time

As we celebrate our 2nd anniversary today, we are eternally grateful to everyone for the support and remained committed to maintaining the high quality of our products and service.  We are determined to achieve our goal of offering an accessible luxury watch and creating a long-term positive impact for children, their families, and their community across Asia and Africa.

Let us take a quick glimpse of our journey towards sharing the gift of time to someone else.

1. Expansion across Europe, Australia, and Asia

Two years into the business, we are proud to have rapidly grown across more than 20 countries through distributors, partnerships, and marketplaces. A few of our latest additions include Illums Bolighus in Denmark, David Jones in Australia, and Hobbyra Hobbyre in Japan. We are expanding more, and soon we will be available in more major cities throughout Europe, Australia, and Asia.

2. First Global Flagship Store Launch

Situated at the heart of Singapore’s world-renowned shopping district Orchard Road, we launched our first global flagship store in ION Orchard in July 2021. Our luxurious yet minimalist concept is reflected throughout the store, having a featured wall with an intricate design from our Morris & Co. collection and clear, glass displays. The store showcases a plethora of our elegantly crafted timepieces to everyone.

3. Giving Quality Education & Building Schools

From day one, we are committed to making a positive difference in someone else’s life and sharing the gift of time through quality education. It is an opportunity for the children to live their lives with passion, confidence, and purpose. Partnering with the Human Practice Foundation, we are close to reaching our goal of building a school for the kids. If you are a passionate individual who finds purpose in life, join the August Berg community in giving the gift of time.

In this fast-paced society, time is perceived as limited. People are always chasing after time and ticking off your to-do list, one at a time. At August Berg, however, time is not a nemesis; time is a gift. Don’t fear being engulfed by your daily tasks. Time is yours to define, shape, and give purposeful meaning to you and those around you. Follow your passion with confidence and purpose and be present in the moment.

Time is a gift – embrace it.

Read more

How to manage stress amid the pandemic

How to manage stress amid the pandemic

5 tips on how to handle stress

Read more
Strawberry Thief Collection: 4 Colours, 4 Looks

Strawberry Thief Collection: 4 Colours, 4 Looks

Story of William Morris' famous Strawberry Thief design

Read more


Designed in exclusive collaboration with the iconic British heritage brand - Morris & Co.. The chemistry between Minimalism & Maximalism!


Designed by Magnus Joergensen with Minimalism philosophy of both Modern & Vintage, making it last in time.


Equipped with anti-reflective & scratch-resistant glass, made of specialized single-dome sapphire crystals - Serenity collection


Crafted with meticulously chosen Japanese Miyota Quartz movement, ensuring precision & the utmost accuracy in timekeeping.


Can be engraved with your own message, making it a perfect meaningful gift for your loved ones.


With every watch sold, we help gift a child with 6 month of quality education in Asia & Africa. And, with every 20,000 watches sold, we will build a school with Human Practice Foundation. But why education?


Delivered in sustainable & reusable Bamboo Boxes, certified by Forest Stewardship Council®


August Berg supports Carbon Removal for every shipment, ensuring that your delivery is carbon-neutral, and certified by Carbon Direct.