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Article: Celebrating Four Years of Elegance: August Berg's Journey

Celebrating Four Years of Elegance: August Berg's Journey

Celebrating Four Years of Elegance: August Berg's Journey


By the hand of the hour, another year has passed, and we are elated to celebrate August Berg’s 4th Anniversary. In the spent of four years, August Berg has created a spark in the watch industry, earnestly kept our philosophy of “Timefulness” whilst infusing them with each refined timepiece. We would also like to use this opportunity to thank our community for the everlasting support and dedication to the August Berg. This journey is not only a path of elegance, refinement, and #Timefulness, but also a commitment to education

Anders Peter


A Tribute to "Timefulness" 
From the start, August Berg's mission has been to embrace "Timefulness". This philosophy encapsulates more than just the passage of minutes; it's about appreciating every heartbeat and capturing the essence of each moment. August Berg watches are not just instruments to measure time; they are gateways to a mindful way of living. With a deep understanding that true happiness lies in the details of daily life, August Berg has created timepieces that resonate with those who value life's intricacies. 



Craftsmanship Beyond Compare 

Our watch collections are made to last and premium materials are chosen with care, and every detail, no matter how minute, is given the attention it deserves. From the sapphire crystal domed glass to the Japanese Miyota Quartz movement, this dedication to quality is the reason why an August Berg watch is not just an accessory. It's a statement of refined taste and timeless elegance. 


Collections that Inspire 

From the modern vintage beauty of the Serenity collection to the artistic inspiration of the New Simply Strawberry line, in exclusive collaboration with Morris&Co., our collections are a testament to versatility and creativity. Drawing inspiration from diverse sources, each collection tells a unique story. This diversity ensures that there's an August Berg watch for every wrist and every occasion, embodying the spirit of celebration in every tick. 

Strawberry Thief


Giving back, together with the Human Practice Foundation 

August Berg aspires to make a positive difference in the lives of children and has partnered with the Human Practice Foundation to achieve this goal. For every watch sold, we are providing 6 months of education to a child in Asia or Africa. And upon reaching the milestone of selling 20.000 watches, we will build a school.  

We are proud to announce we are about to finish the first school in Kenya, Africa: Akadeli Primary School.  

Learn more  about our engagement.  


Introducing our New Website Design 
As part of the celebration, we have also refreshed our website with a new look, and we would like to invite you to be one of the first to experience our new website design. 

What's New? 

Our fresh new layout has been translated to a modern and user-friendly one, making it easier than ever to navigate and find the watch you are looking for. 

From informative blog posts to interactive and engaging content, our website is designed to convey our brand’s core values and our social mission towards education, in partnership with the Human Practice Foundation. 

You will have the convenience of accessing our website seamlessly from both desktop and mobile devices, ensuring a smooth browsing experience.


Thank you for being part of our brand journey! 

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Unveiling our Brand-New Website Design!

Unveiling our Brand-New Website Design!

We are thrilled to share the exciting news that our website has been revamped! This digital transformation not only enhances the online presence but also reflects the essence of the brand – minimal...

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Beyond Timekeeping: Embrace Tranquility with August Berg's Serenity Collection

Beyond Timekeeping: Embrace Tranquility with August Berg's Serenity Collection

In a world that races against time without pause, discovering moments of serenity becomes an art. Recognizing the importance of stillness during chaos, the Serenity Watch Collection serves as a gen...

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Designed in exclusive collaboration with the iconic British heritage brand - Morris & Co.. The chemistry between Minimalism & Maximalism!


Designed by Magnus Joergensen with Minimalism philosophy of both Modern & Vintage, making it last in time.


Equipped with anti-reflective & scratch-resistant glass, made of specialized single-dome sapphire crystals - Serenity collection


Crafted with meticulously chosen Japanese Miyota Quartz movement, ensuring precision & the utmost accuracy in timekeeping.


Can be engraved with your own message, making it a perfect meaningful gift for your loved ones.


With every watch sold, we help gift a child with 6 month of quality education in Asia & Africa. And, with every 20,000 watches sold, we will build a school with Human Practice Foundation. But why education?


Delivered in sustainable & reusable Bamboo Boxes, certified by Forest Stewardship Council®


August Berg supports Carbon Removal for every shipment, ensuring that your delivery is carbon-neutral, and certified by Carbon Direct.