August Berg truly understands that everyone needs to discover their very own unique Ikigai, a Japanese concept that translates to "reason for being." It's the intersection of what you love, what you're good at, what the world needs, and what you can be paid for.

By finding your own Ikigai, you can discover your purpose and meaning in life. But discovering your Ikigai is just the first step.

To fully live a life of purpose and fulfilment, it's essential to embrace timefulness and the ability to live in the present moment. August Berg believes in combining these two concepts to inspire people to live mindfully and purposefully.


August Berg offers a range of watches that serve as daily reminders to stay present and live in the moment. On the back of all our watches, you have the possibility to engrave a personalized mantra that encourages you to focus on what matters most. By wearing an August Berg timepiece, you can keep your Ikigai top of mind and stay present to fully live in the present moment.



Furthermore, August Berg is committed to its social responsibility and to making a difference in a child’s life through education. To achieve this mission, August Berg has partnered with the Human Practice Foundation, a Danish not-for-profit organization dedicated to providing education in Asia and Africa.


August Berg attempts to do this in two ways:

  1. Providing six months of quality education for every watch sold
  2. & building a school every 20.000 watches sold


Learn more about our Social Mission :


August Berg offers more than just beautiful watches; social responsibility is deeply ingrained in our values, and wearing an August Berg watch serves as a reminder of your Ikigai, encouraging you to live in the present and to embrace timefulness, leading to a more enriching and meaningful life.

February 25, 2023 — August Berg