Have you ever had a dilemma about what the term Scandinavian vs Danish design? The term "Scandinavian design" originates from Scandinavia, a selection of countries in northern Europe which mainly includes Denmark, Norway and Sweden.
Scandinavian design is beloved for its simplicity, functionality and beauty, a style that's globally embraced in numerous homes around the world. Nowadays, it's hard to find a home that hasn't been touched by Scandinavian design in one way or another.
A great example of such is IKEA, the world's largest furniture retailer is synonymous with Scandinavian design. However, to be specific, the household named brand helms from Älmhult, Sweden. A key identifier of Scandinavian design is inspired by the notion that its products must remain accessible and affordable to everyone.
A distinguishing feature of Swedish design is how they prioritise efficiency above all others – an ethos that its designers continue to embrace. More often than not, the adjectives used to describe the Swedish approach are "minimalist, functional and clean lines." Modern Swedish designers tend to challenge the aesthetics and traditional methods. All of this allows Swedish design to stand out from its Scandinavian counterparts.
Now that we've established what Scandinavian design is, let's go into the key differentiators between Swedish design and Danish design, the two most common forms of Scandinavian design.
With that, let's delve deeper into Danish design which is August Berg's speciality. The underlying component of Danish design lies in the art of hygge, which relates to a lifestyle and atmosphere of warmth and comfort. Homes in Denmark tend to be sparsely decorated, with a strong emphasis on space, an extension of the Danish design concept which is synonymous with being timeless. Most accessories and fashion style revolve around light colours, practicality and minimalistic clean lines, an ode to the classics.
An example of the minimalistic Nordic style is an Apple store; every time that belongs in the store has its purposes. Rarely or never would you see an Apple store filled with unnecessary items, more often than not, they are bright, light and airy. They value space and functionality at its finest. They may be American designed, but the simple description of what a Danish-designed room stands for and most people can picture the Apple store probably because it exudes calmness and serenity.
One can also expect durability with every Danish-designed product they purchase. Danes possess a deep-set belief for quality, not quantity. Which is why when you buy a piece of Danish-designed product, whether it's furniture, LEGGO, speakers and of course watches, you expect to keep it for life, not just a couple of years. The Danes take pride in crafting their products with heart and soul; they are proud to present their Danish-designed craftmanship, whichever industry it may be.
And now let's talk with regards to watches, have you ever had a dilemma about what the term Scandinavian vs Danish design? Let us delve deeper into what is the difference between Scandinavian design watches and Danish design watches.
When we look at the world of watches and the Scandinavian design industry, Danish-designed watches take precedence more often than not. Denmark has built an unparalleled reputation in the watch world for stylish and wearable watches that champion simplicity and functionalism. For August Berg, the emphasis lies in taking classic timepiece design from the 1950s and combining with modern functionality and colours that are inspired by the Danish landscapes.
For those being introduced to Scandinavian design in the form of Danish-designed watches, can start with the country's renowned designers like Hans Wegner and Arne Jacobsen. Their elegant lines reflected on pieces of furniture are signature examples of clean and iconic Nordic design which has ultimately also left its mark on Danish timepieces.
Fun fact, August Berg is designed by Magnus Joergensen, who is based in Copenhagen, who has collaborated with several prominent international Danish brands including the Arne Jacobsen wristwatches. This vast undertaking solidified his reputation as a treasured Danish watch designer.
Another element of Danish-designed brands is their commitment to giving back to the community. A brand is more than just a brand, the meaning and purpose behind come with a story that warms your soul. This is probably one of the reasons why Danes are rated as some of the happiest people on earth.
With this in mind, August Berg, at its core aims to do good in this world. August Berg is a Danish Timepiece on a mission of encouraging its community to rethink the role of the watch: from a counter of time lost to a measurer of potential opportunities.
Having made its global debut at the Inhorgenta Fair 2020 in Munich, Germany. August Berg presents a collection of analogue timepieces meant to inspire and remind us to make conscious choices with the time we have.
Founded by Danish retail-specialist Anders Peter, the brand is inspired by his son, Carl August. Anders Peter believes that time is the best gift you can give yourself and others. August Berg aims to inspire others to disconnect from omnipresent time wasters and reconnect with what truly matters to you, and your values. Every August Berg timepiece thus serves as a keen reminder to live consciously, to be fully present for those you love, and to achieve the dreams you dare(d) to dream of.
This concept of giving back not only comes in the form of "time" but also a tangible partnership with the Human Practice Foundation, a Danish not-for-profit foundation based in Copenhagen, Denmark.
As August Berg strives to make a positive difference in the lives of others, with every watch sold, August Berg donates 6-months of quality education for kids in rural Africa and Asia through Human Practice Foundation. For every 20,000 watches sold, August Berg will be building a school for kids in local communities through the Human Practice Foundation.
This way, August Berg and founder Anders Peter hopes to advocate timefulness while giving back to society, because time is a gift, we who have enough should give to those in need. Anders Peter can think of no better gift than to provide a brighter future through education.
The Human Practice Foundation is dedicated to offering quality education and contributing to the local income generation in Nepal and Kenya.
At the end of the day, the roots of Scandinavian design lies in functionalism and beauty — the obsession and dedication to simple yet sophisticated design and master craftsmanship.