August Berg, in exclusive collaboration with Morris & Co., introduces the new Simply Strawberry Thief collection. Rooted in the belief in cherishing quality time with loved ones and oneself, August Berg meticulously crafts each watch to embody the essence of both timelessness and "timefulness."

Let's explore the distinctive Strawberry Thief motif designed by William Morris in 1883 that makes the new line unique.
The Strawberry Thief Motif
This is one of Morris' best-known designs. William Morris based the pattern and name on the thrushes which frequently stole the strawberries in the kitchen garden of his countryside home, Kelmscott Manor, in Oxfordshire. This delightful and colourful design is a repeat pattern featuring cheeky thrushes.
As one of the most renowned prints of all time, we are thrilled to showcase this iconic pattern on our watch dials. Its timeless beauty is captivating. To learn more about August Berg x Morris&Co line: https://augustberg.com/pages/morris-co

Reflecting August Berg's Philosophy
August Berg's philosophy revolves around treasuring quality time. The Morris & Co. motif resonates deeply with this ideology, as they invite wearers to pause, reflect, and appreciate the beauty that surrounds them. With the Simply Strawberry Thief new line, August Berg encourages us to embrace the concept of "timefulness" and cultivate meaningful moments in life.



Why Do You Need the Simply Strawberry Thief?
The Simply Strawberry Thief watch is more than just a timepiece - it is a statement of style, sophistication, and a celebration of life's precious moments. By adorning your wrist with this exquisite and refined watch, you carry a reminder of the importance of cherishing every second, treasuring connections with loved ones, and finding joy in the present.
The timeless appeal of the new line elevates the watch to an accessory that transcends trends.