Our Journals

Less is More: The Gift of Time with August Berg This Christmas

The holiday season is coming, and the familiar gift-giving frenzy begins. Our curated collection of timepieces embodies the philosophy of "Timefulness," offering elegant and meaningful presents tha...

A Timeless Tradition, Reimagined: August Berg's Holiday Collection Celebrates Modern Minimalism

This holiday season, we're thrilled to unveil our latest collection – the Serenity Petite perfectly capturing the essence of modern minimalism with a touch of timeless elegance.

A Christmas to Remember: The Gift of Time with August Berg

A watch is more than just a timekeeping device; it's a symbol of status, style, and the passage of time. Gifting an August Berg watch is a gesture that transcends the material, offering a timeless ...

New Release: Delve into the Minimalism of the Serenity Petite Collection

We are thrilled to introduce the August Berg Serenity Petite Collection, a lineup of four exquisitely crafted watches designed to complement your ever-evolving style.

Celebrating 5 Years of August Berg: A Journey Through Timeless Design

At August Berg, we believe in the power of #Timefulness. It's not just about keeping track of the minutes and hours, but about cherishing the precious time we have and using it to pursue our passio...

5 Years of Timeless Design: A Journey Through August Berg's Legacy

In 2019, August Berg embarked on a mission to redefine the purpose of a watch. More than just a timepiece, our founder, Anders Peter Juel Sauerberg, envisioned watches as companions on a journey of...

Timeless companions: Crafting lasting memories with dad this Father's Day

A crisp morning, sunlight dappling through the trees. You and Dad are side-by-side, sharing stories and laughter as you embark on a new adventure together. Perhaps it's a hike in a scenic wildernes...

Father's Day gift guide: Find the perfect August Berg watch for Dad's style

This Father's Day, celebrate Dad with a gift that transcends trends: a timeless August Berg watch. Finding the perfect present can be a challenge, but with our Serenity and Morris & Co. lines, ...

Dad, Time, and Tradition: Celebrate Your Bond with a Gift That Stands the Test of Time

This year, why not give a present that transcends trends and becomes a cherished heirloom? A timeless watch from August Berg is a gift that celebrates your bond with Dad and the precious moments yo...

Beyond the Gift: Create Lasting Memories with Dad This Father's Day

Father's Day is a time to celebrate the incredible dads in our lives. But with so many commercially available options, finding the perfect gift can feel overwhelming.