Earth Day

Enjoy a complimentary Perlon strap with your purchase

Time for Earth

Enjoy a complimentary Perlon strap with your purchase

Time for Earth

Small Steps, Timeless Impact

Time for Earth

Enjoy a complimentary Perlon strap with your purchase 🎁

Small Steps, Timeless Impact — Enjoy a Complimentary Perlon Strap.

Time for Earth

This Earth Day, take a small step toward something more thoughtful 🌿
A piece designed to last, to be worn beyond seasons, and to remind us that less can mean more

Because every mindful choice today shapes the world we live in tomorrow 🌍
Crafted with simplicity and intention, each timepiece is made to stay with you — through everyday moments and meaningful milestones

Enjoy a complimentary Perlon strap with your purchase 🎁

Make time for what truly matters

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✨Personal engraving is available for a meaningful touch.

Choose a message of your own, and let us engrave it onto the back of your August Berg timepiece — a quiet reminder of what matters most, carried through time, moment by moment.

Let customers speak for us

from 527 reviews

Simply Strawberry Thief Cochineal Black

Linda Cantelon

03/13/2026

Simply Strawberry Thief Cochineal Black

Excellent watch and customer service

Excellent watch and customer service. There was an issue with the watch face and the customer service team was responsive and helpful in rectifying.

Anonymous

03/05/2026

Serenity Greenhill

Very nice watch, fast shipping

Tolani Ogunwusi

03/04/2026

Serenity Burgundy

Strawberry thief indigo

Elegant, light weight and easy to read. Absolutely perfect 👌

Jane Kelly

02/26/2026

Strawberry Thief Indigo

Beautiful watch

I got this for my wife for Valentine's Day and she loves it! Looks great on her and the color is striking.

Mark Miller

02/25/2026

Serenity Petite Royal Purple

My husband loved it

Alexis

02/17/2026

Forest Hare Primrose

So Beautiful!

Such a gorgeous timepiece that I gifted myself. Beautiful quality and such a great size! This piece will be much loved for many years to come...thank you for your wonderful craftsmanship!

P. ALLEN

01/02/2026

Serenity Simply

Forest Hare Fennel

Cameron HOFFMANN

12/31/2025

Forest Hare Fennel

Watch this space😃

Watch arrived in timely fashion. Living up to my expectations….…….insofar as it’s keeping accurate time at the moment! Looks really good too.

Chris Fleckney

12/22/2025

Serenity Burgundy

Classic, light and beautiful

Was a gift to my father, he loved it, he liked the classic feel and size as well as Iam.

HASF

11/26/2025

Serenity Deep Blue

Perfect replacement for existing straps

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Andrew Kent

11/24/2025

Deep Blue Perlon Rose Gold Buckle Strap

So pretty!

I absolutely love this watch! My only issue is that I wish it were a bit bigger. I realize I could have bought the bigger one but I did not like the lines for the numbers on the larger one, perhaps if they were Roman Numerals?

Gail Courtnage

11/17/2025

Petite Strawberry Thief Indigo

New watch

Vibrant face colour. Team were great with helping me source a different band than what i purchased originally.

Nicholas Anderson

10/29/2025

Serenity Greenhill

Great watch, and customer service

Love this watch. I had a problem with the battery dying twice, and August Berg sent me a replacement head. Their customer service is exceptional, making me a lifelong customer!

Erin

10/16/2025

Strawberry Thief Bird Indigo

Serenity blue watch

Beautiful sky blue strap super white dial with sky blue second hand dial….absolutely love the simpleness of design and the courage to make such a colorful strap

David J Ridener

10/13/2025

Serenity Sky Blue

What customers think about the store

Elegant watches featuring unique collaborations, particularly William Morris designs. Customers praise the quality, design, and timely delivery. Responsive customer service handles issues effectively. Some concerns include dead batteries on arrival, short stra...

AI-generated from customer reviews.

Battery Design Strap Watch

AUGUST BERG

THE GIFT OF TIME

More than just a watch brand, we want to make a difference in the world. With every watch sold, we help gift a child with 6 months of quality education in Asia & Africa, our effort is small but we are trying bit by bit. And, with every 20,000 watches sold, we will build a school for children in need with Human Practice Foundation.

Together we change the world, one wrist at a time!

The video features Akadeli Primary School, which is the first school we are building.

MORRIS & CO. EXCLUSIVITY

Designed in exclusive collaboration with the iconic British heritage brand - Morris & Co.. The "chemistry" between Minimalism & Maximalism!

TIMELESS DESIGN

Designed by Magnus Joergensen with Minimalism philosophy of both Modern & Vintage, making it last in time.

SERENITY CRYSTALS

Equipped with anti-reflective & scratch-resistant glass, made of specialized single-dome sapphire crystals - Serenity collection

JAPANESE QUARTZ

Crafted with meticulously chosen Japanese Miyota Quartz movement, ensuring precision & the utmost accuracy in timekeeping.

PERSONALIZED GIFT

Can be engraved with your own message, making it a perfect meaningful gift for your loved ones.

SOCIAL RESPONSIBILITY

With every watch sold, we help gift a child with 6 month of quality education in Asia & Africa. And, with every 20,000 watches sold, we will build a school with Human Practice Foundation. But why education?

GREEN PACKAGING

Delivered in sustainable & reusable Bamboo Boxes, certified by Forest Stewardship Council®

ACT FOR THE PLANET

August Berg supports Carbon Removal for every shipment, ensuring that your delivery is carbon-neutral, and certified by Carbon Direct.

Magnus Joergensen

Designer's Philosophy & Craftsmanship

AUGUST 2019

TOGETHER, WE CHANGE THE WORLD,
ONE WRIST AT A TIME!

August Berg was founded with a vision that every single watch sold would contribute to providing a child in Asia or Africa with 6 months of quality education.

Learn More

AUGUST 2023

SMALL GESTURES FOR A BIG IMPACT!
20,000 watches sold = 1 school built

We are glad to announce we are about to complete the construction of the first school, located in Kenya, Africa: Akadeli Primary School.

Learn More

AUGUST 2025

SCHOOLS SHAPE CHILDREN,
CHILDREN SHAPE THE WORLD!

We remain fully committed to continuing our commitment to education and helping children to grow. The construction of the second school will be in progress and will be situated in Nepal.

Join Us?

OUR TIMEFULNESS

Together, we change the world, one wrist at a time!

"I really love my new watch. Looks even better than in the pictures. Unique and beautiful motif with my favorite colors. Thank you, August Berg!"

Yanni Tsimaras

"Beautiful Deep Blue watch. Nice design and colours. I bought this watch as a birthday gift for my wife and she loves it!"

Kelly Reese

"Very nice and refined watch. August Berg is contributing towards education with every watch sold further enhances my appreciation for this product."

Rita Husbur

"I couldn't be happier with my purchase. The watch is elegant and stylish. This watch is versatile enough to wear with both casual and dressy outfits."

Amy Pedro

CUSTOMERS IN 38 COUNTRIES

Are helping to build the schools in Asia & Africa.