From Sand to Sapphire: A Journey Through the Art of Watchmaking

Welcome to a world of timeless design and the artistry of telling time. Today, we embark on a journey through the history of watchmaking, exploring the evolution from basic timekeeping instruments to the exquisite wristwatches adorning our wrists today.

A Timeless Tradition: A Quote by Seneca (Roman Stoic Philosopher)

Before we delve into the specifics of watchmaking, let's consider a quote by Seneca, a Roman Stoic philosopher, “We are not given a short life, but we make it so; we are not ill-furnished, but we waste what we have. Life is long enough, and a sufficiently generous amount has been given to us for the highest achievements if it were all well invested.” This quote perfectly embodies the concept of “Timefulness” – appreciating the precious gift of time and using it wisely. A well-crafted watch can serve as a constant reminder of this philosophy.

Have you ever wondered about the inner workings of a watch? How can a tiny mechanism keep accurate time? Throughout history, watchmakers have grappled with this challenge, constantly innovating, and refining their craft. From the early sundials and hourglasses to the complex mechanical marvels of today, watchmaking is a testament to human ingenuity.

Our journey begins in ancient Egypt, where sundials were used to track the passage of time. Fast forward to medieval Europe, and we see the development of more sophisticated instruments like water clocks and sandglasses. However, these early timepieces were not very portable or accurate.

A Leap Forward: The Invention of the Mechanical Watch

The invention of the mechanical watch in the 15th century marked a turning point in history. These early watches were large and cumbersome, but they offered a level of precision never seen before. Over the centuries, watchmakers continued to refine their craft, making watches smaller, more accurate, and more beautiful.

The Rise of the Wristwatch

The invention of the wristwatch in the early 20th century revolutionized timekeeping. Wristwatches were not only more practical than pocket watches, but they also became a fashion statement.

Throughout history, watchmakers have not only focused on functionality but also on aesthetics. Exquisite engravings, hand-painted dials, and precious metals transformed watches into miniature works of art.

August Berg and The Gift of Time

At August Berg, we believe that a watch is more than just a timepiece; it's a reflection of your style and a reminder to embrace the gift of time. Our minimalist Danish design, inspired by both modern and vintage styles, ensures that our watches are timeless and elegant.

• Premium materials: Our watches are crafted with high-quality materials, including scratch-resistant sapphire crystal glass and precise Japanese quartz movements, ensuring durability and accuracy
• Morris & Co. Collaboration: We are proud to offer a unique collection of watches designed in collaboration with the iconic British heritage brand, Morris & Co. These timepieces combine unique motifs with playful accents, bringing a touch of whimsy to your wrist
• Sustainable focus: We are committed to sustainability. Our watches come in beautiful FSC-certified bamboo packaging, and we support carbon offsetting for every shipment
• Social mission: With every watch sold, we contribute to quality education for children in Asia and Africa. Together, we can make a difference in the world

Explore our collections, like the Serenity collection, featuring classic and versatile designs, or the Morris & Co. collection, bursting with vibrant colors and playful patterns.