Begin the New Year guided by your zodiac sign.

LUCKY BAG - 15% OFF NOW!

Each bag guarantees 02 surprise watches!

Your New Year’s luck starts here.

2026 Lucky Bag | Your Celestial Moment

Each bag guarantees 2 surprise watches!

Begin the New Year guided by your zodiac sign.

August Berg’s Your Celestial Moments is a New Year lucky bag inspired by the four elemental zodiac groups.

🔥 Fire — Aries · Leo · Sagittarius
Bold energy for new beginnings and fearless momentum.

🌍 Earth — Taurus · Virgo · Capricorn
Grounded tones for stability, balance, and a timeless rhythm.

🌬 Air — Gemini · Libra · Aquarius
Light, fluid hues inspired by movement, connection, and clarity.

🌊 Water — Cancer · Scorpio · Pisces
Soft, intuitive shades for calm, depth, and inner harmony.

Attract good fortune with zodiac-inspired colors.

Choose by your star and element.

* With every watch sold, August Berg supports six months of education for children across Asia and Africa.

* Limited quantities available due to the holiday season.

Lucky Bag

コレクションを空にする

ショッピングを開始する

Let customers speak for us

from 533 reviews

Serenity Sky Blue

My wife loves it and I love it!

I didn’t need another watch, but I’m 71 and finally beginning to enjoy some financial security….. and I’m an artist - this is a piece of art.

When I was six years old, I remember identifying that my favorite colors were blue (sky blue) and yellow (sun).

Thank you August Bert 🙏

Chip Stroebel

06/09/2026

Serenity Sky Blue

Great present for a friend

I bought this watch as a present for a friend's 60th birthday coming up soon. I think she will love it! The lovely burgundy red colour matches her garnet birthstone, and the gold mesh band looks very stylish, it's a nice touch. Love the cute little second hand on it's own separate dial on the watch face too!

Lillian

06/02/2026

Serenity Burgundy

awesome quality

awesome quality. I bought this for my girlfriend and now I'm going to buy one for myself. she absolutey loves it!!!!

Jparrish

04/28/2026

Simply Strawberry Thief Cochineal Olive Green

Great looking watch get many

Great looking watch get many compliments

Troy

04/28/2026

August Berg

Things happen

I received my watch , set the time.. and half a day CC later realized that the hands had not moved. I reset the time verifying that the crown was pushed in.. it still didn’t work. I wish less money / effort had been put into the package and more into having a reliable time piece.
I am pleased to report that the August Berg team, was able to send me a beautiful and very functional replacement. No hassles…
It’s the perfect watch for events, or just time off.

Anonymous

04/20/2026

Petite Strawberry Thief Fennel

Simply Strawberry Thief Cochineal Black

Linda Cantelon

03/13/2026

Simply Strawberry Thief Cochineal Black

Excellent watch and customer service

Excellent watch and customer service. There was an issue with the watch face and the customer service team was responsive and helpful in rectifying.

Anonymous

03/05/2026

Serenity Greenhill

Very nice watch, fast shipping

Tolani Ogunwusi

03/04/2026

Serenity Burgundy

Strawberry thief indigo

Elegant, light weight and easy to read. Absolutely perfect 👌

Jane Kelly

02/26/2026

Strawberry Thief Indigo

Beautiful watch

I got this for my wife for Valentine's Day and she loves it! Looks great on her and the color is striking.

Mark Miller

02/25/2026

Serenity Petite Royal Purple

My husband loved it

Alexis

02/17/2026

Forest Hare Primrose

So Beautiful!

Such a gorgeous timepiece that I gifted myself. Beautiful quality and such a great size! This piece will be much loved for many years to come...thank you for your wonderful craftsmanship!

P. ALLEN

01/02/2026

Serenity Simply

Forest Hare Fennel

Cameron HOFFMANN

12/31/2025

Forest Hare Fennel

Watch this space😃

Watch arrived in timely fashion. Living up to my expectations….…….insofar as it’s keeping accurate time at the moment! Looks really good too.

Chris Fleckney

12/22/2025

Serenity Burgundy

Classic, light and beautiful

Was a gift to my father, he loved it, he liked the classic feel and size as well as Iam.

HASF

11/26/2025

Serenity Deep Blue

What customers think about the store

Store offers elegant, quality watches with beautiful designs and fast shipping. Customers praise exceptional customer service, responsive support, and educational charity contributions. Some issues reported with battery life, strap length, and occasional deliv...

AI-generated from customer reviews.

Battery Quality Strap Watch

SKETCHES TO REALITY

Magnus Joergensen

Designer's Philosophy & Craftsmanship

MORRIS & CO. EXCLUSIVITY

Designed in exclusive collaboration with the iconic British heritage brand - Morris & Co.. The "chemistry" between Minimalism & Maximalism!

TIMELESS DESIGN

SERENITY CRYSTALS

Equipped with anti-reflective & scratch-resistant glass, made of specialized single-dome sapphire crystals - Serenity collection

JAPANESE QUARTZ

Crafted with meticulously chosen Japanese Miyota Quartz movement, ensuring precision & the utmost accuracy in timekeeping.

PERSONALIZED GIFT

Can be engraved with your own message, making it a perfect meaningful gift for your loved ones.

SOCIAL RESPONSIBILITY

With every watch sold, we help gift a child with 6 month of quality education in Asia & Africa. And, with every 20,000 watches sold, we will build a school with Human Practice Foundation. But why education?

GREEN PACKAGING

Delivered in sustainable & reusable Bamboo Boxes, certified by Forest Stewardship Council®

ACT FOR THE PLANET

August Berg supports Carbon Removal for every shipment, ensuring that your delivery is carbon-neutral, and certified by Carbon Direct.

20,000 Watches Sold = 1 School Built

Learn More

Join Us?

"I really love my new watch. Looks even better than in the pictures. Unique and beautiful motif with my favorite colors. Thank you, August Berg!"

Yanni Tsimaras

"Beautiful Deep Blue watch. Nice design and colours. I bought this watch as a birthday gift for my wife and she loves it!"

Kelly Reese

"Very nice and refined watch. August Berg is contributing towards education with every watch sold further enhances my appreciation for this product."

Rita Husbur

"I couldn't be happier with my purchase. The watch is elegant and stylish. This watch is versatile enough to wear with both casual and dressy outfits."

Amy Pedro

CUSTOMERS IN 38 COUNTRIES

Are helping to build the schools in Asia & Africa.

OUR TIMEFULNESS

Together, we change the world, one wrist at a time!

83%

(442)

(45)

(19)

(5)

(22)

269

It's gold color, not rose gold as in the photos

I was very excited about the Simply Strawberry Thief Cochineal Olive Green watch and compared all the Strawberry Thief colors before purchasing. The watch itself is fine, but I was surprised that the frame is gold rather than rose gold, as it appears in the photos. Although the option is labeled “gold,” I assumed I would receive the color shown in the product images. The other strap colors seem to be paired with rose gold frames, and the photos look very similar, which made this confusing. I reached out to the August Berg team, but they couldn’t provide the solution I was hoping for, which was disappointing.

Dear value customer,

Thank you very much for taking the time to share your detailed feedback with us. We truly appreciate your honesty and are very sorry to hear about your disappointment regarding the frame color of your watch.

We completely understand how important color tone and visual consistency are when choosing a watch, especially after carefully comparing different options before making a purchase. We’re sorry that the Simply Strawberry Thief Cochineal Olive Green watch did not meet your expectations in this regard.

Regarding the frame color, the model you selected is labeled as “gold,” which refers to the actual plating color of the watch case. However, we sincerely apologize if the product images appeared closer to rose gold and caused any confusion. We fully understand how this could be misleading, and your feedback is extremely valuable to us. We will share it with our product and marketing teams to help improve the clarity and accuracy of our visuals going forward.

Our customer service team has already been in contact with you, and we remain fully committed to supporting you until this matter is resolved. Please feel free to reply to our email from contact@augustberg.com, and we will assist you further.

August Berg Team.

Stunning Watch

The watch is beautiful, very elegant, light weight - better than imagined. The packaging was stylish, thoughtful, clean. Their customer service is top notch. The mesh strap is little tricky, took few Youtube tutorials and couple of days to master it.

Fennel / Rose gold. A brilliant combination

I wore a Liberty of London strawberry thief necktie for my daughter’s wedding several years ago. When I saw this watch, I just knew it was meant to be. I love everything about it, especially the color combination.

1 2 3