Our Journals

Celebrating 5 Years of August Berg: A Journey Through Timeless Design

At August Berg, we believe in the power of #Timefulness. It's not just about keeping track of the minutes and hours, but about cherishing the precious time we have and using it to pursue our passio...

5 Years of Timeless Design: A Journey Through August Berg's Legacy

In 2019, August Berg embarked on a mission to redefine the purpose of a watch. More than just a timepiece, our founder, Anders Peter Juel Sauerberg, envisioned watches as companions on a journey of...

Timeless companions: Crafting lasting memories with dad this Father's Day

A crisp morning, sunlight dappling through the trees. You and Dad are side-by-side, sharing stories and laughter as you embark on a new adventure together. Perhaps it's a hike in a scenic wildernes...

Father's Day gift guide: Find the perfect August Berg watch for Dad's style

This Father's Day, celebrate Dad with a gift that transcends trends: a timeless August Berg watch. Finding the perfect present can be a challenge, but with our Serenity and Morris & Co. lines, ...

Dad, Time, and Tradition: Celebrate Your Bond with a Gift That Stands the Test of Time

This year, why not give a present that transcends trends and becomes a cherished heirloom? A timeless watch from August Berg is a gift that celebrates your bond with Dad and the precious moments yo...

Beyond the Gift: Create Lasting Memories with Dad This Father's Day

Father's Day is a time to celebrate the incredible dads in our lives. But with so many commercially available options, finding the perfect gift can feel overwhelming.

From Sand to Sapphire: A Journey Through the Art of Watchmaking

Welcome to a world of timeless design and the artistry of telling time. Today, we embark on a journey through the history of watchmaking, exploring the evolution from basic timekeeping instruments ...

A Timeless Legacy: A Journey Through Minimalist Watch Styles

Join us on a journey through history as we explore iconic watch styles and how they've evolved into the minimalist elegance we celebrate today.

Mother's Day Gift Guide: Celebrate Mom's Legacy with More Than Just a Watch

Forget the flowers and chocolates this year! Mother's Day is the perfect opportunity to show Mom your love and appreciation with a gift that truly reflects her unique personality and the incredible...

Mother-Daughter Time: Celebrate Mom with Matching Minimalist Watches This Mother's Day

This Mother's Day, create a lasting memory with a gift that celebrates your unique bond. Move beyond the ordinary flowers and chocolates and give Mom a present she'll treasure for years to come: a ...