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Celebrating the elegant craftsmanship of William Morris, August Berg brings to life his iconic nature motifs through a selection of elegant yet minimalistic timepieces for both men and women.

A tribute to Morris’ well-loved designs, the collection showcases a series of beloved Morris & Co. prints, including the iconic Pimpernel, Strawberry Thief, Love Is Enough, and Forest Hare; all of which are featured on the classic August Berg dials. Our William Morris watches exude a unique, timeless elegance without compromising functionality. This collection makes a great addition to the ever-popular William Morris accessories.

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BEST SELLER

Limited Offer Forest Hare Rose Gold Fennel - August BergFennel Forest Hare - August Berg
Fennel Forest Hare
Sale priceFrom $ 230.30 Regular price$ 329.00
Limited Offer Indigo Rose Gold Forest Hare Indigo Perlon - August BergIndigo Forest Hare - August Berg
Indigo Forest Hare
Sale priceFrom $ 251.30 Regular price$ 359.00
Limited Offer Primrose Rose Gold Strawberry Thief Bird Grey Perlon - August BergPrimrose Strawberry Thief Bird - August Berg
Primrose Strawberry Thief Bird
Sale priceFrom $ 215.40 Regular price$ 359.00
Limited Offer Forest Hare Rose Gold Fennel - August BergFennel Forest Hare - August Berg
Fennel Forest Hare
Sale priceFrom $ 230.30 Regular price$ 329.00
Limited Offer Indigo Rose Gold Forest Hare Indigo Perlon - August BergIndigo Forest Hare - August Berg
Indigo Forest Hare
Sale priceFrom $ 251.30 Regular price$ 359.00
Limited Offer Primrose Rose Gold Strawberry Thief Bird Grey Perlon - August BergPrimrose Strawberry Thief Bird - August Berg
Primrose Strawberry Thief Bird
Sale priceFrom $ 215.40 Regular price$ 359.00
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Fennel Silver Strawberry Thief Green Perlon - August BergFennel Strawberry Thief - August Berg
Fennel Strawberry Thief
Sale priceFrom $ 329.00
Rose Gold Watch | Woad Blue Italian Leather | Simply Strawberry Thief | AUGUST BERG x MORRIS & CO.New Simply Strawberry Thief | Woad Blue Italian Leather | Rose Gold (2023) - August Berg
Limited Offer Morris & Co. Crimson Silver Forest Hare | Green Perlon-Watches-August Berg Official SiteFennel Forest Hare - August Berg
Fennel Forest Hare
Sale priceFrom $ 230.30 Regular price$ 329.00
Limited Offer Pure Silver Strawberry Thief Silver Mesh - August BergPure Strawberry Thief - August Berg
Pure Strawberry Thief
Sale priceFrom $ 244.30 Regular price$ 349.00
Limited Offer Crimson Pimpernel - August BergCrimson Pimpernel - August Berg
Crimson Pimpernel
Sale priceFrom $ 230.30 Regular price$ 329.00
AUGUST BERG x MORRIS & CO. | Rose Gold Strawberry Thief | Madder Rouge Italian LeatherNew Simply Strawberry Thief | Madder Rouge Italian Leather | Rose Gold (2023) - August Berg
Limited Offer Pure Silver Willow Boughs Silver Mesh - August BergPure Willow Bough - August Berg
Pure Willow Bough
Sale priceFrom $ 244.30 Regular price$ 349.00
Limited Offer Indigo Pimpernel - August BergIndigo Pimpernel - August Berg
Indigo Pimpernel
Sale priceFrom $ 251.30 Regular price$ 359.00
Limited Offer Fennel Rose Gold Pimpernel Green Perlon - August BergFennel Pimpernel - August Berg
Fennel Pimpernel
Sale priceFrom $ 230.30 Regular price$ 329.00
Limited Offer Primrose Silver Forest Hare Grey Perlon - August BergPrimrose Silver Forest Hare - August Berg
Primrose Silver Forest Hare
Sale priceFrom $ 230.30 Regular price$ 329.00
Limited Offer Fennel Pimpernel - August BergFennel Pimpernel - August Berg
Fennel Pimpernel
Sale priceFrom $ 230.30 Regular price$ 329.00
Limited Offer Primrose Forest Hare Silver Mesh - August BergPrimrose Silver Forest Hare - August Berg
Primrose Silver Forest Hare
Sale priceFrom $ 230.30 Regular price$ 329.00
Pure Silver Love Is Enough Gift Set 38mm | Silver Mesh Strap & Grey Perlon Strap - August BergPure Silver Love Is Enough Gift Set 38mm | Silver Mesh Strap & Grey Perlon Strap - August Berg
Petite Willow Bough | Rose Gold Mesh - August BergPetite Willow Bough - August Berg
Petite Willow Bough
Sale price$ 359.00
Limited Offer Crimson Pimpernel - August BergCrimson Pimpernel - August Berg
Crimson Pimpernel
Sale priceFrom $ 230.30 Regular price$ 329.00
Petite Love is Enough | Silver Mesh - August BergPetite Love is Enough - August Berg
Petite Love is Enough
Sale price$ 359.00

A LEGENDARY BRITISH HERITAGE BRAND

Morris & Co was founded in 1861 by William Morris, an artist who valued simplicity, craftmanship and sustainable home décor, heavily inspired by flora and fauna.

Today, as custodians of the original company founded by William Morris, Morris & Co embodies the aesthetic of this important cultural icon, by ensuring his legacy lives on in people’s homes, through beautifully crafted wallpapers, fabrics and accessories.

BEAUTIFULLY CRAFTED PRODUCTS THAT UPHOLD THE LEGACY OF WILLIAM MORRIS

August Berg introduces a new collection inspired by the motifs of William Morris. A selection of Morris & Co’s internationally recognized designs reimagined as timepieces through August Berg.

A celebration of well-loved Morris designs, including Strawberry Thief, Pimpernel, and Willow Bough is printed on the timepiece dial.

MORRIS & CO. EXCLUSIVITY

Designed exclusively in collaboration with the legendary brand - Morris & Co. When Minimalism meets Maximalism!

PATTERN DESIGN BY MORRIS & CO.

Morris & Co., famed for their iconic textiles, partners exclusively with August Berg to translate their timeless designs onto a new platform: stylish wristwatches.

TIMELESS DESIGN

Designed by Magnus Joergensen with Minimalism philosophy of both Modern & Vintage, making it last in time.

SERENITY CRYSTALS

Equipped with anti-reflective & scratch-resistant glass, made of specialized single-dome sapphire crystals - Serenity collection

JAPANESE QUARTZ

Crafted with meticulously chosen Japanese Miyota Quartz movement, ensuring precision & the utmost accuracy in timekeeping.

PERSONALIZED GIFT

Can be engraved with your own message, making it a perfect meaningful gift for your loved ones.

SOCIAL RESPONSIBILITY

With every watch sold, we help gift a child with 6 month of quality education in Asia & Africa. And, with every 20,000 watches sold, we will build a school with Human Practice Foundation. But why education?

GREEN PACKAGING

Delivered in sustainable & reusable Bamboo Boxes, certified by Forest Stewardship Council®

ACT FOR THE PLANET

August Berg supports Carbon Removal for every shipment, ensuring that your delivery is carbon-neutral, and certified by Carbon Direct.

20,000 Watches Sold = 1 School Built

AUGUST 2019

TOGETHER, WE CHANGE THE WORLD,
ONE WRIST AT A TIME!

August Berg was founded with a vision that every single watch sold would contribute to providing a child in Asia or Africa with 6 months of quality education.

Learn More

AUGUST 2023

SMALL GESTURES FOR A BIG IMPACT!
20,000 watches sold = 1 school built

We are glad to announce we are about to complete the construction of the first school, located in Kenya, Africa: Akadeli Primary School.

Learn More

AUGUST 2025

SCHOOLS SHAPE CHILDREN,
CHILDREN SHAPE THE WORLD!

We remain fully committed to continuing our commitment to education and helping children to grow. The construction of the second school will be in progress and will be situated in Nepal.

Join Us?

"I really love my new watch. Looks even better than in the pictures. Unique and beautiful motif with my favorite colors. Thank you, August Berg!"

Yanni Tsimaras

"Beautiful Deep Blue watch. Nice design and colours. I bought this watch as a birthday gift for my wife and she loves it!"

Kelly Reese

"Very nice and refined watch. August Berg is contributing towards education with every watch sold further enhances my appreciation for this product."

Rita Husbur

"I couldn't be happier with my purchase. The watch is elegant and stylish. This watch is versatile enough to wear with both casual and dressy outfits."

Amy Pedro

CUSTOMERS IN 38 COUNTRIES

Are helping to build the schools in Asia & Africa.

OUR TIMEFULNESS

Together, we change the world, one wrist at a time!