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Social Responsibility

Changing the world, one wrist at a time 

“I whole-heartedly believe that to make change happen, it starts with ensuring education for all. I believe it is time to make this happen around the world and together, we can do that. Our ambition is to give everybody, especially children, the gift of time – in the form of opportunity – to be able to live their lives with passion, confidence and purpose.” - Anders Peter Sauerberg, Founder, August Berg

"There's no stronger power than giving the children, the chance to learn." - Pernille Kruse Madsen, Founder, Human Practice Foundation

August Berg is committed to making a difference in someone else’s life and sharing the gift of time through education.

To achieve this vision, August Berg has partnered with the Human Practice Foundation, a Danish not-for-profit organisation dedicated to offering quality education in Asia and Africa. For every watch sold, together we will give a child in Asia and Africa 6 months of quality education, and with every 20,000 watches sold, we will build a school.  

The goal is to create a long term positive impact for children, their families and their community across Asia and Africa. The first school being built under this partnership is the Akadeli Primary School in Mount Kenya, where August Berg will not only rebuild the school but also improve sanitation facilities and provide access to potable water.

Join us in giving the gift of time, and get yours and your loved ones’ name painted on the school we are building together.