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At August Berg, we want to make the most with the time we have. For every timepiece sold, we gift 6 months of quality education to a child in Asia or Africa.
Join us and change the world - one wrist at a time.

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Pimpernel Indigo - August BergIndigo Pimpernel - August Berg
Simply Rose Gold Light Brown Leather - August BergSerenity Simply - August Berg
Noir Rose Gold - August BergNoir Rose Gold - August Berg
Fennel Pimpernel - August BergFennel Pimpernel - August Berg
Pimpernel Fennel 38mm - Perlon - Rose Gold
Sale priceFrom $309.00
(4.5)
Cuppa Brown - August BergCuppa Brown - August Berg
Greenhill Rose Gold Gift Set 40mm | Rose Gold Mesh Strap & Green Perlon Strap - August BergGreenhill Rose Gold Gift Set 40mm | Rose Gold Mesh Strap & Green Perlon Strap - August Berg
Burgundy Silver - August BergBurgundy Silver - August Berg
Serenity Burgundy 40mm - Perlon - Silver
Sale priceFrom $259.00
(4.8)
Pure Willow Bough - August BergPure Willow Bough - August Berg
Primrose Forest Hare Rose Gold Mesh - August BergForest Hare Primrose - August Berg
Petite Love is EnoughPetite Love is Enough - August Berg
Deep Blue Gold - August BergDeep Blue Gold - August Berg
Orchid Rose Gold Rose Gold Mesh - August BergOrchid Rose Gold - August Berg
Serenity Orchid 40mm - Mesh - Rose Gold
Sale priceFrom $269.00
(4.8)
Deep Blue Silver - August BergDeep Blue Silver - August Berg
Indigo Pimpernel - August BergIndigo Pimpernel - August Berg
Simply Rose Gold Mesh - August BergSerenity Simply - August Berg
Simply Silver Mesh - August BergSimply Silver - August Berg
Serenity Simply 40mm - Mesh - Silver
Sale price$269.00
(4.8)
Pimpernel Crimson - August BergPimpernel Crimson - August Berg
Pimpernel Crimson 38mm - Perlon - Rose Gold
Sale priceFrom $309.00
(4.5)
New 2026Simply Strawberry Thief Cochineal Black - August BergSimply Strawberry Thief Cochineal Black - August Berg
Bachelors Button - August BergBachelors Button Silver - August Berg
Pure Strawberry Thief - August BergPure Strawberry Thief - August Berg
Primrose Silver Forest Hare - August BergPrimrose Silver Forest Hare - August Berg
Forest Hare Primrose 38mm - Perlon - Silver
Sale priceFrom $309.00
(4.5)
Petite Willow Bough - August BergPetite Willow Bough - August Berg
Petite Willow Bough 26mm - Mesh - Silver
Sale priceFrom $339.00
(4.5)
Greenhill Silver - August BergGreenhill Silver - August Berg
Serenity Greenhill 40mm - Mesh - Silver
Sale priceFrom $259.00
(4.8)
Pimpernel Fennel - August BergFennel Pimpernel - August Berg
Pimpernel Fennel 38mm - Perlon - Silver
Sale priceFrom $309.00
(4.5)
Pimpernel Crimson - August BergPimpernel Crimson - August Berg
Pimpernel Crimson 38mm - Perlon - Silver
Sale priceFrom $309.00
(4.5)
Orchid Rose Gold White Perlon - August BergOrchid Rose Gold - August Berg
Simply Rose Gold Warm Grey Perlon - August BergSimply Rose Gold - August Berg
Blanc Dot Silver - August BergBlanc Dot Silver - August Berg
Blanc Dot Silver - August BergBlanc Dot Silver - August Berg
Champagne Gold - August BergChampagne Gold - August Berg
Sold outSky Blue Rose Gold - August BergSerenity Sky Blue
Ash Rose Gold - August BergSerenity Ash
Serenity Ash 40mm - Mesh - Rose Gold
Sale priceFrom $269.00
(4.8)
Blanc Dot Rose Gold - August BergSerenity Classic Dot - August Berg
Sold outDeep Blue Silver - August BergDeep Blue Silver - August Berg
Burgundy Silver Mesh - August BergBurgundy Silver - August Berg
Serenity Burgundy 40mm - Mesh - Silver
Sale priceFrom $259.00
(4.8)
Serenity Petite Dusty Blue - August BergSerenity Petite Dusty Blue - August Berg
Primrose Forest Hare Silver Mesh - August BergPrimrose Silver Forest Hare - August Berg
Forest Hare Primrose 38mm - Mesh - Silver
Sale priceFrom $309.00
(4.5)
Deep Blue Rose Gold - August BergDeep Blue Rose Gold - August Berg
Serenity Deep Blue 40mm - Mesh - Rose Gold
Sale priceFrom $269.00
(4.8)
Serenity Petite Royal Purple - August BergSerenity Petite Royal Purple - August Berg
Sold outGreenhill Gold - August BergGreenhill Gold - August Berg
Reflexion Silver Mesh - August BergSilver, Silver Mesh - August Berg
Reflexion Rose Gold Rose Gold Mesh - August BergReflexion Rose Gold - August Berg
Ash Rose Gold - August BergSerenity Ash - August Berg
Serenity Ash 40mm - Leather - Rose Gold
Sale priceFrom $269.00
(4.8)
Pure Love is Enough - August BergPure Love is Enough - August Berg
Reflexion Gold Gold Mesh - August BergReflexion Gold - August Berg
Reflexion Gold 38mm - Mesh - Gold
Sale price$299.00
(4.8)
Sold outSerenity Petite Blossom Pink - August BergSerenity Petite Blossom Pink - August Berg
Primrose Rose Gold Forest Hare - August BergForest Hare Primrose - August Berg
Petite Willow Bough - August BergPetite Willow Bough - August Berg
Petite Willow Bough 26mm - Mesh - Rose Gold
Sale priceFrom $339.00
(4.5)

AUGUST BERG

THE GIFT OF TIME

More than just a watch brand, we want to make a difference in the world. With every watch sold, we help gift a child with 6 months of quality education in Asia & Africa, our effort is small but we are trying bit by bit. And, with every 20,000 watches sold, we will build a school for children in need with Human Practice Foundation.

Together we change the world, one wrist at a time!

The video features Akadeli Primary School, which is the first school we are building.

MORRIS & CO. EXCLUSIVITY

Designed in exclusive collaboration with the iconic British heritage brand - Morris & Co.. The "chemistry" between Minimalism & Maximalism!

TIMELESS DESIGN

Designed by Magnus Joergensen with Minimalism philosophy of both Modern & Vintage, making it last in time.

SERENITY CRYSTALS

Equipped with anti-reflective & scratch-resistant glass, made of specialized single-dome sapphire crystals - Serenity collection

JAPANESE QUARTZ

Crafted with meticulously chosen Japanese Miyota Quartz movement, ensuring precision & the utmost accuracy in timekeeping.

PERSONALIZED GIFT

Can be engraved with your own message, making it a perfect meaningful gift for your loved ones.

SOCIAL RESPONSIBILITY

With every watch sold, we help gift a child with 6 month of quality education in Asia & Africa. And, with every 20,000 watches sold, we will build a school with Human Practice Foundation. But why education?

GREEN PACKAGING

Delivered in sustainable & reusable Bamboo Boxes, certified by Forest Stewardship Council®

ACT FOR THE PLANET

August Berg supports Carbon Removal for every shipment, ensuring that your delivery is carbon-neutral, and certified by Carbon Direct.

Magnus Joergensen

Designer's Philosophy & Craftsmanship

AUGUST 2019

TOGETHER, WE CHANGE THE WORLD,
ONE WRIST AT A TIME!

August Berg was founded with a vision that every single watch sold would contribute to providing a child in Asia or Africa with 6 months of quality education.

Learn More

AUGUST 2023

SMALL GESTURES FOR A BIG IMPACT!
20,000 watches sold = 1 school built

We are glad to announce we are about to complete the construction of the first school, located in Kenya, Africa: Akadeli Primary School.

Learn More

AUGUST 2025

SCHOOLS SHAPE CHILDREN,
CHILDREN SHAPE THE WORLD!

We remain fully committed to continuing our commitment to education and helping children to grow. The construction of the second school will be in progress and will be situated in Nepal.

Join Us?

OUR TIMEFULNESS

Together, we change the world, one wrist at a time!

"I really love my new watch. Looks even better than in the pictures. Unique and beautiful motif with my favorite colors. Thank you, August Berg!"

Yanni Tsimaras

"Beautiful Deep Blue watch. Nice design and colours. I bought this watch as a birthday gift for my wife and she loves it!"

Kelly Reese

"Very nice and refined watch. August Berg is contributing towards education with every watch sold further enhances my appreciation for this product."

Rita Husbur

"I couldn't be happier with my purchase. The watch is elegant and stylish. This watch is versatile enough to wear with both casual and dressy outfits."

Amy Pedro

CUSTOMERS IN 38 COUNTRIES

Are helping to build the schools in Asia & Africa.