Happy Father's Day

Celebrate Father's Day with the gift of time

A Timeless Gift For Dad

Celebrate Father's Day with the gift of time

A Timeless Gift For Dad

Celebrate Father's Day with the gift of time

A Timeless Gift For Dad

Happy Father's Day

A Timeless Gift For Dad

• 10% OFF selected timepieces
• A complimentary extra strap
• Free engraving to make your gift uniquely personal

A TIMELESS GIFT FOR DAD

This Father's Day, celebrate the person who has always been there through life's quiet moments and meaningful milestones. Choose a gift that accompanies him through every morning routine, every journey, and every memory yet to be made.

Thoughtfully designed in Scandinavia and crafted to last, an August Berg timepiece is more than a watch — it is a daily reminder of time shared, moments treasured, and gratitude that words alone cannot always express.

🎁For a limited time, enjoy:

✔️ 10% OFF selected timepieces by using code AUGUSTBERG10
✔️ A complimentary extra strap *
✔️ Free engraving to make your gift uniquely personal *
(*) Applicable to watches 30mm and above

Whether it's his name, a meaningful date, or a few heartfelt words, complimentary engraving transforms a beautiful watch into a gift that carries your story.

Because time is the most valuable gift we can give.

Let customers speak for us

from 533 reviews

Serenity Sky Blue

My wife loves it and I love it!

I didn’t need another watch, but I’m 71 and finally beginning to enjoy some financial security….. and I’m an artist - this is a piece of art.

When I was six years old, I remember identifying that my favorite colors were blue (sky blue) and yellow (sun).

Thank you August Bert 🙏

Chip Stroebel

06/09/2026

Serenity Sky Blue

Great present for a friend

I bought this watch as a present for a friend's 60th birthday coming up soon. I think she will love it! The lovely burgundy red colour matches her garnet birthstone, and the gold mesh band looks very stylish, it's a nice touch. Love the cute little second hand on it's own separate dial on the watch face too!

Lillian

06/02/2026

Serenity Burgundy

awesome quality

awesome quality. I bought this for my girlfriend and now I'm going to buy one for myself. she absolutey loves it!!!!

Jparrish

04/28/2026

Simply Strawberry Thief Cochineal Olive Green

Great looking watch get many

Great looking watch get many compliments

Troy

04/28/2026

August Berg

Things happen

I received my watch , set the time.. and half a day CC later realized that the hands had not moved. I reset the time verifying that the crown was pushed in.. it still didn’t work. I wish less money / effort had been put into the package and more into having a reliable time piece.
I am pleased to report that the August Berg team, was able to send me a beautiful and very functional replacement. No hassles…
It’s the perfect watch for events, or just time off.

Anonymous

04/20/2026

Petite Strawberry Thief Fennel

Simply Strawberry Thief Cochineal Black

Linda Cantelon

03/13/2026

Simply Strawberry Thief Cochineal Black

Excellent watch and customer service

Excellent watch and customer service. There was an issue with the watch face and the customer service team was responsive and helpful in rectifying.

Anonymous

03/05/2026

Serenity Greenhill

Very nice watch, fast shipping

Tolani Ogunwusi

03/04/2026

Serenity Burgundy

Strawberry thief indigo

Elegant, light weight and easy to read. Absolutely perfect 👌

Jane Kelly

02/26/2026

Strawberry Thief Indigo

Beautiful watch

I got this for my wife for Valentine's Day and she loves it! Looks great on her and the color is striking.

Mark Miller

02/25/2026

Serenity Petite Royal Purple

My husband loved it

Alexis

02/17/2026

Forest Hare Primrose

So Beautiful!

Such a gorgeous timepiece that I gifted myself. Beautiful quality and such a great size! This piece will be much loved for many years to come...thank you for your wonderful craftsmanship!

P. ALLEN

01/02/2026

Serenity Simply

Forest Hare Fennel

Cameron HOFFMANN

12/31/2025

Forest Hare Fennel

Watch this space😃

Watch arrived in timely fashion. Living up to my expectations….…….insofar as it’s keeping accurate time at the moment! Looks really good too.

Chris Fleckney

12/22/2025

Serenity Burgundy

Classic, light and beautiful

Was a gift to my father, he loved it, he liked the classic feel and size as well as Iam.

HASF

11/26/2025

Serenity Deep Blue

What customers think about the store

Elegant watches featuring unique collaborations, particularly William Morris designs. Customers praise the quality, design, and timely delivery. Responsive customer service handles issues effectively. Some concerns include dead batteries on arrival, short stra...

AI-generated from customer reviews.

Battery Design Strap Watch

August Berg - Serenity

AUGUST BERG

THE GIFT OF TIME

More than just a watch brand, we want to make a difference in the world. With every watch sold, we help gift a child with 6 months of quality education in Asia & Africa, our effort is small but we are trying bit by bit. And, with every 20,000 watches sold, we will build a school for children in need with Human Practice Foundation.

Together we change the world, one wrist at a time!

The video features Akadeli Primary School, which is the first school we are building.

MORRIS & CO. EXCLUSIVITY

Designed in exclusive collaboration with the iconic British heritage brand - Morris & Co.. The "chemistry" between Minimalism & Maximalism!

TIMELESS DESIGN

Designed by Magnus Joergensen with Minimalism philosophy of both Modern & Vintage, making it last in time.

SERENITY CRYSTALS

Equipped with anti-reflective & scratch-resistant glass, made of specialized single-dome sapphire crystals - Serenity collection

JAPANESE QUARTZ

Crafted with meticulously chosen Japanese Miyota Quartz movement, ensuring precision & the utmost accuracy in timekeeping.

PERSONALIZED GIFT

Can be engraved with your own message, making it a perfect meaningful gift for your loved ones.

SOCIAL RESPONSIBILITY

With every watch sold, we help gift a child with 6 month of quality education in Asia & Africa. And, with every 20,000 watches sold, we will build a school with Human Practice Foundation. But why education?

GREEN PACKAGING

Delivered in sustainable & reusable Bamboo Boxes, certified by Forest Stewardship Council®

ACT FOR THE PLANET

August Berg supports Carbon Removal for every shipment, ensuring that your delivery is carbon-neutral, and certified by Carbon Direct.

Magnus Joergensen

Designer's Philosophy & Craftsmanship

AUGUST 2019

TOGETHER, WE CHANGE THE WORLD,
ONE WRIST AT A TIME!

August Berg was founded with a vision that every single watch sold would contribute to providing a child in Asia or Africa with 6 months of quality education.

Learn More

AUGUST 2023

SMALL GESTURES FOR A BIG IMPACT!
20,000 watches sold = 1 school built

We are glad to announce we are about to complete the construction of the first school, located in Kenya, Africa: Akadeli Primary School.

Learn More

AUGUST 2025

SCHOOLS SHAPE CHILDREN,
CHILDREN SHAPE THE WORLD!

We remain fully committed to continuing our commitment to education and helping children to grow. The construction of the second school will be in progress and will be situated in Nepal.

Join Us?

OUR TIMEFULNESS

Together, we change the world, one wrist at a time!

"I really love my new watch. Looks even better than in the pictures. Unique and beautiful motif with my favorite colors. Thank you, August Berg!"

Yanni Tsimaras

"Beautiful Deep Blue watch. Nice design and colours. I bought this watch as a birthday gift for my wife and she loves it!"

Kelly Reese

"Very nice and refined watch. August Berg is contributing towards education with every watch sold further enhances my appreciation for this product."

Rita Husbur

"I couldn't be happier with my purchase. The watch is elegant and stylish. This watch is versatile enough to wear with both casual and dressy outfits."

Amy Pedro

CUSTOMERS IN 38 COUNTRIES

Are helping to build the schools in Asia & Africa.