New Year's Gift

FROM AUGUST BERG

SURPRISE NEW YEAR'S GIFT

FROM AUGUST BERG

SURPRISE NEW YEAR'S GIFT

FROM AUGUST BERG

SURPRISE NEW YEAR'S GIFT

A new year, a refined beginning.

New Year's Gift

With every purchase of a 30mm and above watch

MYSTERY STRAP GIFT

SURPRISE NEW YEAR'S GIFT FROM AUGUST BERG

From the timeless elegance of Serenity to the artistic expressions of Morris & Co., August Berg timepieces tell stories through thoughtful design.

✨ Exclusive Offer:

⌚Now, with any watch purchase from 30mm and above,
Receive one random strap as a New Year’s gift.

🎁The Mystery Strap Gift will automatically appear for all qualifying items. Don't miss out

⏳ Limited stock and limited time!

*Terms & Conditions:

Selection & Fit: Mystery straps are assigned randomly. We ensure the strap size is the best possible fit for your selected watch model.

Non-Exchangeable: This gift has no cash value and cannot be redeemed for cash, store credit, or as a discount against your order total.

Let customers speak for us

from 511 reviews

So Beautiful!

Such a gorgeous timepiece that I gifted myself. Beautiful quality and such a great size! This piece will be much loved for many years to come...thank you for your wonderful craftsmanship!

P. ALLEN

01/02/2026

Serenity Simply

Forest Hare Fennel

Cameron HOFFMANN

12/31/2025

Forest Hare Fennel

Watch this space😃

Watch arrived in timely fashion. Living up to my expectations….…….insofar as it’s keeping accurate time at the moment! Looks really good too.

Chris Fleckney

12/22/2025

Serenity Burgundy

Classic, light and beautiful

Was a gift to my father, he loved it, he liked the classic feel and size as well as Iam.

HASF

11/26/2025

Serenity Deep Blue

Perfect replacement for existing straps

.

Andrew Kent

11/24/2025

Deep Blue Perlon Rose Gold Buckle Strap

So pretty!

I absolutely love this watch! My only issue is that I wish it were a bit bigger. I realize I could have bought the bigger one but I did not like the lines for the numbers on the larger one, perhaps if they were Roman Numerals?

Gail Courtnage

11/17/2025

Petite Strawberry Thief Indigo

New watch

Vibrant face colour. Team were great with helping me source a different band than what i purchased originally.

Nicholas Anderson

10/29/2025

Serenity Greenhill

Great watch, and customer service

Love this watch. I had a problem with the battery dying twice, and August Berg sent me a replacement head. Their customer service is exceptional, making me a lifelong customer!

Erin

10/16/2025

Strawberry Thief Bird Indigo

Serenity blue watch

Beautiful sky blue strap super white dial with sky blue second hand dial….absolutely love the simpleness of design and the courage to make such a colorful strap

David J Ridener

10/13/2025

Serenity Sky Blue

Serenity Shine Gold

Magnus Hellberg

10/10/2025

Serenity Shine Gold

Special watch

Looks realy nice and I like it because of the different design to all other watches.

Anonymous

09/15/2025

Strawberry Thief Indigo

Stunning Watch

The watch is beautiful, very elegant, light weight - better than imagined. The packaging was stylish, thoughtful, clean. Their customer service is top notch. The mesh strap is little tricky, took few Youtube tutorials and couple of days to master it.

Tamara Gunash

09/12/2025

Serenity Petite Royal Purple

Fennel / Rose gold. A brilliant combination

I wore a Liberty of London strawberry thief necktie for my daughter’s wedding several years ago. When I saw this watch, I just knew it was meant to be. I love everything about it, especially the color combination.

Hold Fast Bespoke

09/11/2025

Strawberry Thief Fennel

Beautiful watch

Pictured is the Serenity Black - looks amazing and feels just as nice to wear. The colour contrasts are quite nice!!
I initially had a small issue with the watch when I received it, however I got a reply within three minutes of contacting them and the issue was VERY seamlessly, quickly and easily resolved.
Good customer service and a nice watch to go.

Nick

09/04/2025

Serenity Noir Black

Great watch!

Looks like expected, looking forward to see how it will work. It is just sad that you need to send it all the way from Singapore! Come to Europe :)

Ruta Jonuseviciute

08/18/2025

Petite Strawberry Thief Fennel

What customers think about the store

August Berg offers high-quality and unique timepieces with beautiful designs. Customers are impressed by the elegant and minimalist aesthetics, while appreciating the socially conscious aspect of contributing to children's education. The watches are well-craft...

AI-generated from customer reviews.

Design Quality Service Strap

AUGUST BERG

THE GIFT OF TIME

More than just a watch brand, we want to make a difference in the world. With every watch sold, we help gift a child with 6 months of quality education in Asia & Africa, our effort is small but we are trying bit by bit. And, with every 20,000 watches sold, we will build a school for children in need with Human Practice Foundation.

Together we change the world, one wrist at a time!

The video features Akadeli Primary School, which is the first school we are building.

MORRIS & CO. EXCLUSIVITY

Designed in exclusive collaboration with the iconic British heritage brand - Morris & Co.. The "chemistry" between Minimalism & Maximalism!

TIMELESS DESIGN

Designed by Magnus Joergensen with Minimalism philosophy of both Modern & Vintage, making it last in time.

SERENITY CRYSTALS

Equipped with anti-reflective & scratch-resistant glass, made of specialized single-dome sapphire crystals - Serenity collection

JAPANESE QUARTZ

Crafted with meticulously chosen Japanese Miyota Quartz movement, ensuring precision & the utmost accuracy in timekeeping.

PERSONALIZED GIFT

Can be engraved with your own message, making it a perfect meaningful gift for your loved ones.

SOCIAL RESPONSIBILITY

With every watch sold, we help gift a child with 6 month of quality education in Asia & Africa. And, with every 20,000 watches sold, we will build a school with Human Practice Foundation. But why education?

GREEN PACKAGING

Delivered in sustainable & reusable Bamboo Boxes, certified by Forest Stewardship Council®

ACT FOR THE PLANET

August Berg supports Carbon Removal for every shipment, ensuring that your delivery is carbon-neutral, and certified by Carbon Direct.

Magnus Joergensen

Designer's Philosophy & Craftsmanship

AUGUST 2019

TOGETHER, WE CHANGE THE WORLD,
ONE WRIST AT A TIME!

August Berg was founded with a vision that every single watch sold would contribute to providing a child in Asia or Africa with 6 months of quality education.

Learn More

AUGUST 2023

SMALL GESTURES FOR A BIG IMPACT!
20,000 watches sold = 1 school built

We are glad to announce we are about to complete the construction of the first school, located in Kenya, Africa: Akadeli Primary School.

Learn More

AUGUST 2025

SCHOOLS SHAPE CHILDREN,
CHILDREN SHAPE THE WORLD!

We remain fully committed to continuing our commitment to education and helping children to grow. The construction of the second school will be in progress and will be situated in Nepal.

Join Us?

OUR TIMEFULNESS

Together, we change the world, one wrist at a time!

"I really love my new watch. Looks even better than in the pictures. Unique and beautiful motif with my favorite colors. Thank you, August Berg!"

Yanni Tsimaras

"Beautiful Deep Blue watch. Nice design and colours. I bought this watch as a birthday gift for my wife and she loves it!"

Kelly Reese

"Very nice and refined watch. August Berg is contributing towards education with every watch sold further enhances my appreciation for this product."

Rita Husbur

"I couldn't be happier with my purchase. The watch is elegant and stylish. This watch is versatile enough to wear with both casual and dressy outfits."

Amy Pedro

CUSTOMERS IN 38 COUNTRIES

Are helping to build the schools in Asia & Africa.