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SERENITY

Nordic Blue Sky

SERENITY

Nordic Greenhill

SERENITY

Nordic Granite

SERENITY

A new modern classic, designed by renowned Danish watch designer Magnus Joergensen, Serenity is uncompromising quality, style, and contemporary minimalism. A collection of affordable luxury watches that represent the best of Danish design traditions with a twist of modern features and colours, inspired by the Danish landscapes and scenery – from the deep blue skies and the jewel-toned waters of a Danish holiday.

Serenity collection

Serenity - Greenhill

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Deep Blue Gold - August BergDeep Blue Gold - August Berg
Deep Blue Gold
Sale price$ 439.00
Sky Blue Silver Mesh - August BergSky Blue Silver - August Berg
Sky Blue Silver
Sale priceFrom $ 289.00
Blanc Dot Silver - August BergBlanc Dot Silver - August Berg
Blanc Dot Silver
Sale priceFrom $ 259.00
Blanc Dot Silver - August BergBlanc Dot Silver - August Berg
Blanc Dot Silver
Sale priceFrom $ 259.00
Blanc Dot Silver - August BergBlanc Dot Silver - August Berg
Blanc Dot Silver
Sale priceFrom $ 259.00
Deep Blue Silver - August BergDeep Blue Silver - August Berg
Deep Blue Silver
Sale price$ 359.00
Burgundy Silver Classic Eye Gift Set 40mm | Burgundy Perlon Strap & Silver Mesh Strap - August Berg
Greenhill Gold - August BergGreenhill Gold - August Berg
Greenhill Gold
Sale price$ 409.00
Simply Rose Gold Mesh - August BergSimply Rose Gold
Simply Rose Gold
Sale price$ 379.00
Orchid Rose Gold Classic Gift Set 40mm | White Perlon Strap & Rose Gold Mesh Strap - August Berg
Simply Silver Mesh - August BergSimply Silver - August Berg
Simply Silver
Sale priceFrom $ 289.00
Blanc Dot Rose Gold - August BergSerenity Classic Dot Rose Gold Perlon
Serenity Classic Dot Rose Gold Perlon
Sale price$ 289.00

SERENITY BLUE SKY

BEST SELLERS

OUR TIMEFULNESS

Together, we change the world, one wrist at a time!

SKETCHES TO REALITY

TIMELESS DESIGN

Designed by Magnus Joergensen with Minimalism philosophy of both Modern & Vintage, making it last in time.

SERENITY CRYSTALS

Equipped with anti-reflective & scratch-resistant glass, made of specialized single-dome sapphire crystals - Serenity collection

JAPANESE QUARTZ

Crafted with meticulously chosen Japanese Miyota Quartz movement, ensuring precision & the utmost accuracy in timekeeping.

PERSONALIZED GIFT

Can be engraved with your own message, making it a perfect meaningful gift for your loved ones.

SOCIAL RESPONSIBILITY

With every watch sold, we help gift a child with 6 month of quality education in Asia & Africa. And, with every 20,000 watches sold, we will build a school withHuman Practice Foundation. Butwhy education?

GREEN PACKAGING

Delivered in sustainable & reusable Bamboo Boxes, certified by Forest Stewardship Council®

ACT FOR THE PLANET

August Berg supports Carbon Removal for every shipment, ensuring that your delivery is carbon-neutral, and certified by Carbon Direct.

20,000 Watches Sold = 1 School Built

AUGUST 2019

TOGETHER, WE CHANGE THE WORLD,
ONE WRIST AT A TIME!

August Berg was founded with a vision that every single watch sold would contribute to providing a child in Asia or Africa with 6 months of quality education.

Learn More

AUGUST 2023

TOGETHER, WE CHANGE THE WORLD,
ONE WRIST AT A TIME!

August Berg was founded with a vision that every single watch sold would contribute to providing a child in Asia or Africa with 6 months of quality education.

Learn More

AUGUST 2025

SCHOOLS SHAPE CHILDREN,
CHILDREN SHAPE THE WORLD!

We remain fully committed to continuing our commitment to education and helping children to grow. The construction of the second school will be in progress and will be situated in Nepal.

Join Us?

Magnus Joergensen

Designer's Philosophy & Craftsmanship

"I really love my new watch. Looks even better than in the pictures. Unique and beautiful motif with my favorite colors. Thank you, August Berg!"

Yanni Tsimaras

"Beautiful Deep Blue watch. Nice design and colours. I bought this watch as a birthday gift for my wife and she loves it!"

Kelly Reese

"Very nice and refined watch. August Berg is contributing towards education with every watch sold further enhances my appreciation for this product."

Rita Husbur

"I couldn't be happier with my purchase. The watch is elegant and stylish. This watch is versatile enough to wear with both casual and dressy outfits."

Amy Pedro

CUSTOMERS IN 38 COUNTRIES

Are helping to build the schools in Asia & Africa.